Best Lead Capture Software in India

The lead capture software compiles information about individuals or businesses that may have an interest in your product or service and stores it in a database that can be searched for specific information. After that, these technologies assist teams in analyzing the aforementioned data in order to enable either the sales or marketing department to take the instant next best move. 

The Lead Capture software provides event managers, marketers, and sales professionals with the ability to automatically collect, validate, categorize, and organize information regarding their potential customers' contact details and behaviors.

The purpose of lead capture software is to create a database of potential customers who have expressed interest in your product or service. Teams can use these tools to examine the data, which can then be used by the sales or marketing departments to take the most effective next step. 

List of things captured by the software:

• Contact information
• Name
• Lead source
• Past interaction history

The first phase in the sales pipeline is acquiring information from potential customers. The phases that follow address a variety of tactics used by sales teams to convert leads into closed sales, including lead nurturing, lead scoring, analytics, and a variety of other approaches. Although lead capture software can be acquired as a best-of-breed or stand-alone solution, it is most frequently found as part of a larger lead management suite or marketing software suite. This is because lead capture software can be used to gather information about future clients.

• Create an email list

Email marketing generates $40 per $1 spent for businesses. 3.9 billion people used email in 2019. Email is a vital channel for companies to generate leads because customers use it frequently and it has a high ROI. Nurturing leads requires an email list. Before acquiring leads, create an email list so your customers can save their info. You can also integrate email marketing software with this software. 

You can use software to not only collect leads but also to make regular email newsletters for your readers. Emails should be hyper-personalized to achieve better results. The more tailored and frequent your emails are, the greater your readers' engagement with your brand will be. You should strive to design both campaigns and flows, such as welcome sequences, abandoned cart emails, and product promotion emails. 

• Create Lead magnet

Free stuff that you give out to potential customers in exchange for their contact information constitutes a lead magnet. Anything from an eBook to a checklist to a discount voucher or even free shipping could be included. Following completion of the transaction, the prospective customer will be added to your email list. The customer-lead magnet that you go with needs to have a high value. Additionally, it needs to be available without charge, pertinent to your brand, simple to use, download, and set up, and so on.

What is the mechanism behind lead magnets? They inspire customers to engage further with your company, and they are typically located on a landing page. If they did not exist, those people might never stop by.

For a shopper who is reluctant about paying full price for shipping fees, for instance, offering free shipping as an incentive is the ideal way to entice them to make a purchase.

• Have an exit intent popup

Exit-intent popups are a popular lead generation method. They allow your brand to capture a lead's attention right before they leave your shop by appearing at the critical moment. They should show a tailored offer that is relevant to them and the page they are now on, such as a concession code or a product page. Yes, popups in general can irritate some customers. However, with an average conversion rate of 3.09%, they are worth including in your overall marketing strategy because they are effective at generating leads.

Exit intent popups have been shown to be effective in recapturing more than half of a website's users who are in the process of leaving the site.

Here are some helpful suggestions to remember while capturing leads with an exit intent popup:

• Personalize the popup like writing their name, email id.
• Make the offer relevant
• Lead magnet picture
• Show them your results
• Create urgency

When you're trying to build up your leads, there are instances when you need to use a psychological strategy. "Fear of Missing Out" abbreviated as "FOMO." Customers who are driven by the urge to have something just because they would feel apprehensive without it are a very genuine example of this phenomenon. The truth is, a customer won't always take action unless they have the impression that they would be missing out on something. An offer that is only valid for a limited amount of time comes into play here.

A time-sensitive offer generates a sense of urgency while appealing to the fear of missing out (FOMO) of potential leads. It compels prospects who might have been reluctant to submit their contact information otherwise and who might not have acted at all. Including a countdown timer on a specific product page or on the page describing a giveaway is a straightforward approach to generate a time-sensitive offer. This is a dead simple method for increasing the number of things sold as well as the number of leads generated in a relatively short amount of time.

In addition to a limited-time deal, you could also indicate whether or not a particular item is currently available for purchase. Then you should inquire about their email address so that you can get in touch with them when the goods are once again available for purchase.

• Use an AI chat bot

Using a conversational chatbot as part of your marketing strategy is an excellent method to bring in more leads. In point of fact, it has the potential to boost conversion rates by a stunning 40%. When you implement a chatbot that is powered by artificial intelligence, it will be able to respond in real time to the questions that your potential customers have and will also ask for their email address.

Because it learns more about each consumer with every conversation, a chatbot is able to personalize the conversation and offer the customer recommendations for products that are targeted to their specific needs. This can assist your prospects overcome any last-minute difficulties they may be facing.

• Create a landing page

Did you know that you don't have to limit yourself to a single landing page at all times? In point of fact, you are able to produce multiple landing pages, each of which can be tailored to cater to a specific demographic of clients. These sites, which are referred to as specialized landing pages, are designed to increase the number of conversions you make.

The structure is really straightforward: A specialized landing page needs features that are hyper-personalized and very relevant to the offer as a whole. It should contain a catchy heading that speaks directly to a particular customer, a sub-header that expands on the promise that was made in the headline, an image, as well as some text that further describes your offer and the benefits that it provides. After that, a call to action (CTA) that details the following steps should be included at the bottom of a specialized landing page.

• Provide useful information

Excellent content is something the world desperately needs more of. Content is what allows you to interact with and create a relationship with your website visitors by demonstrating that you have a solution to their problem. Not only that, but you'll be able to really assist them by demonstrating your experience and taking them through the answer. Excellent content is always valued more by the end user than average material. Of course, creating amazing content takes time. It is critical that you first discover what material your audience values and their pain issues. You may find out by using keyword research tools as well as platforms like Answer the Public.

Another excellent suggestion is to employ the skyscraper technique. This is when you uncover a relevant piece of content published by a competitor site before hunting for content flaws. Perhaps it lacks important statistics or case studies, for example. Perhaps it's missing a few great pieces of advice. Then, use this content to help you build links. When you have fantastic content and people are reading it, you are on your way to creating your brand. The following step is to guide them to your offer in order to capture more leads.

• Give free samples

Freebies are the most powerful inducement, and 45% of buyers say they can sometimes switch brands. For hesitant buyers, they provide a try-before-you-buy option. Use "YOUR free sample" or "Yes, give me MY free present today" in your CTA when offering a free sample. Why? Dan Ariely's Predictably Irrational states that a sense of ownership makes the user feel that the thing is theirs. They'll be more likely to grab it.

• Focus on mobile conversions

In 2019, desktop users outnumbered mobile users, but the margin is shrinking. Furthermore, 79% of smartphone users have made an online purchase. The problem is that if you don't optimize your mobile site for mobile conversions, it can look unpleasant and cluttered. What exactly does this mean? It entails making it responsive so that the font, buttons, and images fit neatly onto the screen and the site is simple to navigate. The text must also be easy to read.

• Database 

Establish a database that will serve as a central repository for lead information obtained from promotions and advertisements, and populate it with that information. You can organize leads by utilizing tags or other criteria for classification that you can set. Import or export data to or from other sales and marketing software platforms as necessary based on the buyer journey. Import or export data to or from other sales and marketing software platforms.

• Lead forms

Put forms in strategic locations on your website so that users are prompted to input their contact information. This is typically done in exchange for access to material that is gated.

• Multiple platform support

Leads can be gathered through a variety of different marketing channels and platforms, such as your website, email, social media, and other sources. 

• Analytics and reporting

It is important to create and analyze lead reports in order to gain insight into how well marketing and sales efforts are performing. For example, you can determine which marketing campaigns are most successful and which types of leads have the highest rate of conversion by creating and analyzing lead reports.

• Third party integration

In order to make efficient use of your database and to nurture leads all the way up to the point where a sale is made, lead capture should be integrated with other lead management solutions.

You have the option of purchasing lead capture software as a standalone product, as a component of a bigger suite dedicated to lead management, or as a single application contained within a more sophisticated customer relationship management or marketing platform. The scale of your business and the requirements of your sector will both play a role in determining how you should invest.

• Small business: If your company is small, you can probably get away with standalone lead capture software—at the very least, you should have a database that maintains track of all the leads you've acquired. However, as your business expands, you'll want your leads database to interface with other sales tools, so assess how long you anticipate to utilize the stand-alone system based on your business development projections.
• Medium size business: Consider a lead management suite if your company is midsize or rising, as it will provide lead acquisition as well as nurturing, scoring, and segmentation features. It should be compatible with your existing sales, marketing, or customer relationship management or CRM software.
• Large size business: Your company will almost probably require the capabilities of lead capture as a component of bigger lead management or sales and marketing software if it operates on a large or enterprise-level scale. It is unlikely that purchasing the software that is considered to be the best of its kind in terms of lead capture will be cost-effective for you.

When selecting software for lead acquisition, some additional considerations to keep in mind include the following: 

• Integration with third party softwares: When it comes to selecting software for lead capture, this is almost certainly going to be the most important factor. It is unlikely that you will find any value for a leads database that does not interface with any of your other marketing or sales tools. You will need those other operations to nurture leads along the sales funnel and turn prospective buyers into delighted customers in order to make lead capture a worthwhile resource for your organization. This will allow you to turn leads into clients.
• On-premise software vs. cloud-based software: Most lead collecting software is now distributed over the cloud. This implies that, unlike on-premise alternatives, your company does not need to host the platform on its own hardware and will not require continuing IT personnel to manage that infrastructure. Cloud-based technologies are frequently the better alternative for small enterprises due to cheaper upfront and ongoing costs. When assessing software, ask vendors about their deployment choices, training, and customer support services to ensure you get the right solution for your needs.

• Multichannel lead capture

When you are working to gather leads, it is important to make sure that you spread your net as wide as possible and communicate with as many people as you can. If you are simply gathering information from a single source, there is no benefit in doing so. You might be passing up opportunities to connect with useful people on other platforms. 

In light of the aforementioned, you should search for lead capture software that supports several channels of lead capture.

Leads that are interested have the option of either scheduling a call or requesting an immediate callback from your company. In addition, as they are going through the procedure, they will be required to enter information such as their name, email address, and company.

• Automation capabilities

Switch to a different lead capture software if the one you're using doesn't offer automation capabilities. It's time to step up your game! The elimination of human mistake and the subsequent improvement in productivity are both potential benefits of automating operations. Although we won't get into the specifics of the benefits here, automation is absolutely necessary to assist in the rapid expansion of your company. 

Having said that, lead capturing software should include automation capabilities, such as prospecting, call, or email automation. This simply expedites the lead gathering process by automatically directing the data obtained into your CRM system. Consider this: if you've successfully acquired lead information only to have it bottlenecked, your sales agents' total productivity will suffer, resulting in delayed growth!

• CRM integration

A good lead capture software should allow you to combine it with existing customer relationship management (CRM) software. This is done so that the gathered data may be automatically added to your CRM systems, hence speeding up procedures and avoiding human mistakes.

• Reporting and analytics 

Businesses are able to maintain track of critical lead capture parameters such as the lead source, the number of conversations, and new sales possibilities with the assistance of advanced reporting and analytics. You can gain a better understanding of marketing techniques as well as successful marketing channels that will drive leads to contact you if you look into this information.

You are in a better position to manage your overall lead acquisition efforts when you have access to such critical information and it is right at your fingertips.