What is Marketing Automation Software.!
An advanced platform designed to help marketers capture leads and nurture down the funnel, analyze lead behavior and campaign performance. Marketing automation software includes categories of functionality such as email, social media, web marketing, multi-channel marketing, and analytics. Marketing automation software is a method for harnessing customer data from multiple sources and developing strategies and tactics that work across different mediums.
The best marketing automation software builds relationships with multiple prospects across many different channels to provide a consistent experience based on different interests. If the audience is properly segmented, the technology allows them to build more relationships with prospects by providing relevant content according to the interest.
Top marketing automation software
Following are the list of top marketing automation software:
HubSpot marketing automation
HubSpot marketing automation is one of the most powerful tools. It is the most popular in terms of customer sentiment and also occupying the upper right portion. It has a full growth suite which includes sales software, marketing software and support software integrated automatically with HubSpot marketing automation. This helps to get a free trial of best marketing automation software. The combination of data and growth activity in one place can unleash tons of creative automation possibilities that will be difficult to use a separate tool.
Ontraport
Ontraport is the software for entrepreneurs and small business. Ontraport has several features to run and grow the small business, but not limited to email marketing, landing pages, reporting, and e-commerce. Ontraport offers most valuables such as reporting and insights. Ontraport provides a clear look at the performance of the campaigns.
SendinBlue
Sendinblue begins as a digital agency and ended up building a powerful email marketing tool that transformed into well marketing automation software. Sendinblue have features such as reporting and lead scoring. It also offers an impressive free plan that includes basic marketing automation functions, phone support and also email.
Active campaign
It is an integrated email marketing, marketing automation, and small business customer relationship marketing. Active campaign is powerful and flexible marketing automation functionality. Active campaign is one of the most comprehensive solutions on the market. Active campaign deliverability is rated as one of the tops on the market. This is the best tool for beginners and low technical capabilities.
Pardot
It is the part of the sales force empire and also a powerful cloud automation solution that serves enterprise clients that have the technical resources and time to learn the platform. Pardot has several powerful features from customer relationships marketing integration to email marketing, lead nurturing, lead scoring, and valuable reporting functionality to ensure that the campaigns are working are not. This helps to track the website and build predictive lead scoring based on the parameters that have been already set. These things help to improve marketing efficiency and remove wasted time and effort from the sales team. Pardot is a powerful enterprise but will accessible and affordable for the small business or entrepreneurs.
Infusion soft
Infusion soft helps marketers to deliver the leads, revenue, and customer acquisition targets. Infusion soft helps to set up relatively complex decision trees depending on the lead magnet.
Autopilot
Autopilot is the most appealing marketing automation solutions on the market. An autopilot helps to make email marketing, messaging, and automation platform and also provides the easiest marketing automation platform to use. The autopilot visual editor is clean, easy to understand, and also fun to use. The autopilot platform is used for more messaging and targeting and can also create a simple auto res-ponder based on the time sequence.
Marketo
Marketo is used for data measurements and target for experimentation and Customization also it provides a powerful enterprise marketing solution and optimization suite.
