Short Summary
Are you a business owner tired of making all marketing efforts yourself? This article will teach you more about digital marketing automation to automate your tasks and make you more productive.
Introduction
Do you also agree that marketers are the busiest people? Running a business takes up most of your time.
There is a big competition in the market today. Consumers are overwhelmed with different marketing campaigns.
It would help if you made your marketing efforts stand out better than your business competitors. However, you can only devote some of your time doing marketing strategies.
Manually doing the campaign is one of the many challenges business owners face.
What if there was a way to make things easier? Or completely automate such time-consuming tasks? Technology always offers limitless possibilities.
You may accomplish your responsibilities with the most powerful marketing automation software readily available online that can assist in freeing up your time and makes you more efficient than before!
What is Digital Marketing Automation?
Marketing automation is a system that manages regular marketing activities automatically, assists with campaign management and consumer data, and enables the execution of multifunctional campaigns across several channels.
Through digital marketing automation software, you can execute marketing activities and run planned campaigns across many platforms at scheduled times.
By creating a timetable, the software can handle numerous repetitive tasks, freeing up your time to focus on other projects.
Automation can assist small business marketers in putting their strategies into action while freeing up their time and resources.
This technology is most useful when you already have an existing audience and want to implement a marketing strategy.
Still, it can also be an excellent technique to gain new consumers and generate new leads.
Marketing teams commonly use automation to evaluate which headlines, content, graphics, or offers are most effective.
Marketing automation helps in using analytics and reporting to optimize content and marketing tactics, improving the effectiveness of campaigns, audience segmentation and targeting, lead generation, and improving marketing ROI.
What is the Process of Marketing Automation?
Marketing automation programs send specific content to potential customers based on online behavioural data to generate more sales.
Here's an illustration:
- You send an email to fresh prospects asking them to a webinar/virtual launching about your new product or service. So to attend the webinar, leads are requested to fill out a form to access the meeting details.
- Everyone who responds positively is automatically added to a new mailing list to your marketing automation tool. People on the list will automatically start receiving an email. It begins by sending an email thanking everyone who attended the webinar.
- A few weeks later, they will receive an email with a link to discount coupons for your new product or service and follow the purchasing process.
What Impact Does Marketing Automation have on Your Customers?
Marketing automation provides better information to customers and does it more rapidly.
Potential leads want information about the products and services you offer, and marketing automation handles potential leads and organizes tasks to ensure that client questions are answered fast.
Marketing automation also provides customers with appropriate content. Potential buyers want their emails or incoming text messages to be clear from meaningless content that they will delete or ignore.
Marketing automation uses gathered customer behavior data to personalize the most relevant content.
Moreover, automation tools also provide consistent and tailored experiences across multiple channels. Whether your customers interact with you via social media, SMS, or email, marketing automation offers a consistent and unique experience.
Now that you know what digital marketing automation is, let's know the fantastic facts about digital marketing automation.
Facts About Digital Marketing Automation
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Email Marketing is the Most Automated Marketing Task in 2022
Email automation can revolutionize your marketing. It means you'll be transitioning from a standard email marketing strategy of sending one-size-fits-all notifications into a more comprehensive model in which the right message reaches the right lead at the right time.
In a February 2022 poll of marketers conducted by Statista, 44 per cent reported using automation tools for their marketing campaigns for social media.
Email marketing emerged as the most frequently mentioned automated channel, with 55% of respondents naming it.
Why should you use email automation too? It has a lot of benefits. It can improve your client retention rate and service, personalize the customer experience, allows you to scale your marketing plan and improve your workflow, and nurture leads.
We've discussed the advantages, but what are some actual email marketing automation applications?
You may utilize a welcome email to explain your company's marketing. You may automate recurring newsletters, whether daily, weekly, or monthly.
If they have shopping carts that have been abandoned, you can send them an email notification to see if they're still interested.
You may employ automation to ensure that your consumers are informed whenever you publish a new blog, update your website's community, or add new services or products to your store.
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Automation Improves Customer Experience
Did you know that UX or user experience design is now at the core of the best digital marketing strategies? According to UX statistics, after a negative user experience, 88% of users are less likely to revisit the same website. User experience design is something that businesses should spend time and money on.
Any effective digital marketing strategy must have a strong UX design. Aside from assisting marketing professionals in reaching their target audience, a good user experience can increase customer satisfaction and conversion rates.
Customer Data Platform (CDP) and Customer Relationship Management (CRM) tools work together and interact with marketing automation software.
Marketers can customize the messages or information prospects and customers see by using automation technologies to schedule promotions and automate common responses.
For instance, if you automate the customer service helpdesk process by adding a chatbot that can immediately look into client inquiries, it would be convenient for both the consumer and your customer care staff.
The effectiveness of your marketing automation process depends on how well it supports the customers and other platform users.
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Global Automation Software Market will Grow Even More.
Due to advancements in technology and an increase in internet usage for business purposes, there is a growing need for marketing automation software.
The rise of social media marketing and the quick uptake of digitalization will stimulate industry expansion. Future marketing automation will rely heavily on technology like artificial intelligence and machine learning.
According to Statista, the market for marketing automation software may expand at a CAGR of 17.67% between 2021 and 2027. The market was worth 3.6 billion dollars in 2020; by the end of 2027, it is anticipated to have tripled in size.
Cloud-based marketing automation solutions assist firms in avoiding costs associated with hardware, physical storage, and technical staff while helping businesses to manage their business activities.
Improving B2B lead generation, enhancing conversions, and raising revenues by promoting and sharing their items on social media.
54% of social browsers use social media to search for items, according to Global Web Index. Therefore, social media marketing tools will increase the demand for automation software.
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Automation Allows More Time for Creative Thinking
Writers and designers frequently receive the same assignments repeatedly, including in creative industries like content development and design.
Based on customer data, automation can have the capacity to reuse earlier design components and creative assets intelligently.
The innovative team can concentrate on generating content that engages audiences by eliminating tedious processes.
Automating numerous campaigns can enhance creative thinking. By enabling teams to scale their content quickly, innovative automation technologies address a fundamental operational challenge faced by overloaded creative professionals and information-seeking marketers, ensuring maximum, high-quality creative development.
Digital marketing can boost the number of outputs. You can increase content production without utilizing more creative resources.
By demanding less interaction from creative specialists at each stage of the content lifecycle, teams can boost their innovative initiatives while maintaining assets at the same level.
Creatives have a say on how they create content and how it will structure for branding, which helps maintain brand consistency because designers can decide which elements of the brand cannot.
Marketers are encouraged to generate their content using marketing automation tools, while designers can be confident that published materials are always on-brand.
Digital Marketing Automation Tools
Here are the digital automation tools you can use in your marketing efforts.
1. Adplorer: Tool to Automate Local Marketing Campaigns
Adplorer stands out as the world's number-one all-in-one automation platform, designed specifically to empower digital agencies and multi-location businesses to create and manage successful local advertising campaigns.
Thousands of SMBs, franchise locations, and enterprises globally manage local advertising campaigns with the help of this software platform. Adplorer serves as a comprehensive solution for automating the creation and management of campaigns across various platforms such as Google, Bing, Facebook, Waze, Spotify, and LinkedIn, while also streamlining social media management and reporting.Choose Adplorer to seamlessly create, develop, and optimize all your local digital advertising campaigns.
2. Renderforest: Tool to Automate Videos & Design Creation
Renderforest is a one-stop branding platform that gives users access to the best web-based tools for quickly and easily producing high-quality videos, animation, graphics, mockups, and logos.
Start with the online logo builder to create a distinctive and compelling brand without employing a design team.
3. Removal.AI: Tool to Automate Image Background Removal
Are you tired of manually editing the photo? Remove it with just one click. Remove picture backgrounds from photos as quickly as possible.
You can save time and effort by using Removal.AI to wholly and instantly remove backgrounds. With Removal.AI, you can unleash your creativity and produce aesthetic projects, including cards, social media photos, posters, presentations, and other visual designs.
4. DesignStripe: Tool to Automate Illustration & Mockup Creation
Do you waste so much time creating visuals? Make clever illustrations without any design experience with DesignStripe! DesignStripe is an online editor that offers limitless possibilities.
There are a lot of design tools you can choose from, like illustrations and vectors. It provides a user-guide experience so that even someone without artistic experience may produce original graphics that precisely fit your projects.
Alternative: Drawkit - We are well aware that only some enjoy drawing. Making an appealing animation, icon, or other design will be easier with images.
You can get help from the illustration website, DrawKit. You can use the offered illustrations for free. Additionally, they are editable, allowing you to alter the illustrations.
5. Kittl: Tool to Automate Brand Designs
Kitty is a platform and tool for graphic design that can simplify complex designs. Start your project from scratch or use the countless exquisite templates, typefaces, and design components made by professional designers.
You can create logos, cards, web banners, labels, and social media posts and then download them in any format.
6. Vloggi.com: Tool to Automate Video Content Production
Vlogging is a video platform that offers video collection, curation, and compilation. It makes it simple for companies and organizations to ask customers for video clips and organize their content and full videos using the library.
The software turns user-generated videos into polished-looking video narratives. Brands can then download or publish their videos for their advertisements on social media or their website.
7. Flexitive: Tool to Automate Graphic Design Production on Scale
Advertising and marketing professionals may automate developing, organizing, and distributing graphics across many channels using the graphic design tool, Flexitive.
This tool also finds the balance between allowing quick creative to be made for one-off campaigns to full automation via DCO.
Flexitive also allows you to design different file formats such as HTML, Video, MP4, GIF, and JPEG.
8. Socialbee: Tool to Automate Social Media Management
A cloud-based social media management tool called SocialBee is made to assist organizations in managing content, planning, marketing, and more across Facebook, LinkedIn, Twitter, Pinterest, and other social networks.
Custom posting options on the platform allow businesses to implement content publishing efforts on social media accounts, webpages, and groups.
9. Dreamdata: Tool to Automate Conversion Analysis
Dreamdata adds a sophisticated on-site behavioural monitoring script and combines all important commercial data from the gathered data from ad automation, CRM, and Customer Success tools.
Dreamdata is a B2B income attribution tool for small to medium B2B businesses looking to eliminate guessing and establish, replicate, and scale success.
You can estimate revenue and assess growth using precise and interactive data on sales, marketing, and customer success operations.
10. AI Writer: Tool to Automate Content Writing & Production
AI Writer can assist you if you continuously produce copy for your social media posts, emails, blog posts, or product descriptions. With AI Writer, content is now made easy!
AI blog generator generates original article drafts by just on a headline. It's a great way to get your content marketing efforts started.
11. Bigmailer.io: Tool to Automate Email Marketing
BigMailer.io is the ultimate email automation platform that helps businesses of all sizes and types to manage their email campaigns effectively.
Whether a small business or an enterprise, BigMailer.io will provide you with the tools and features to help you optimize your email marketing campaigns.
With BigMailer.io, you can easily create and email automation like drip sequences, RSS-to-email campaigns, and more.
12. Creasquare.io: Tool to Automate Social Media Content Creation
Creasquare.io is the perfect platform for content creators looking to ensure their content stands out from the competition.
By utilizing all of the latest technology, Creasquare.io makes it easy and efficient to plan, collaborate, create, and publish content in one convenient place.
This platform offers a streamlined workflow that saves you time and energy by allowing you to manage all aspects of content creation easily.
Creasquare.io helps you get your message out quickly and accurately, from brainstorming and collaboration to creating and publishing.
13. Missinglettr: Tool to Automate Social Media Content Distribution
Missinglettr is the perfect tool for businesses looking to grow their social media traffic. With Missinglettr, you can be sure that your content is reaching its full potential by automatically creating fresh content for social media platforms.
This platform leverages the power of evergreen content, enabling your content to keep growing and reaching new audiences over time.
You can also use Missinglettr to easily monitor the performance of your posts, allowing you to adjust and refine your strategy. You can quickly build an effective content distribution plan that will amplify the reach of your business and drive more traffic to your website.
Take advantage of this powerful tool to unlock the full potential of your content and engage more customers on social media.
14. Tailwindapp: Tool to Automate Social and Email Marketing
TailwindApp is a unified social and email marketing solution that helps businesses grow smarter and faster. It offers a comprehensive suite of features to make the process of creating and promoting content easier. With Tailwind, you can:
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Schedule posts on multiple social media platforms in advance
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Automate email campaigns
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Track your performance
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Analyze your results with detailed reporting
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Create automated workflows to optimize content production and distribution
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Leverage data insights to better understand your customers
Tailwind also comes with a helpful and user-friendly marketing plan, allowing you to create a strategy to help you reach your goals.
It provides templates to help you build campaigns, track progress, and measure ROI to make smart, informed decisions.
15. Coschedule.com: Tool to Automate Marketing Campaigns
Coschedule.com makes organizing and managing your marketing a breeze. With their powerful work management software, you can easily keep track of all your marketing efforts from any location.
Coschedule makes it easy to get more done in less time, from creating and managing content calendars to collaborating with team members.
With their intuitive and user-friendly interface, you can quickly get up to speed with the software and optimise your workflow.
Furthermore, the software comes with powerful analytics tools that allow you to track and measure the performance of your campaigns so you can make informed decisions.
Conclusion
Digital marketing automation improves process precision and consistency, allowing for more efficient operations. Task automation optimizes manual activities while decreasing the effort needed to obtain a specific result.
Now, businesses have numerous options for digital marketing automation systems.
What matters most is that you choose software that is simple to use and can adapt as your business expands and your operations become more complex. If your company still needs an automation tool, it is time to get one!
Author’s Bio:
Jenn Pereira is a B2B SaaS growth marketer, always ready to take on a new challenge. She has successfully grown multiple SaaS websites from zero to 400K monthly visits, and she loves assisting other businesses to do the same. It is gratifying for Jenn when she sees results; this pushes her further to build more successful SaaS growth hack case studies.
