Every new day is welcoming some new business and this raises the competition. When you need to stand up on the top in the digital world, Search Engine Optimization or SEO is the key. It will help you to meet the specific requirement in the market and make your website top and appear in front of the targeted audience in the top position. Thus, it becomes the most important technique in the digital market.
Here is some of the SEO prediction as per 2020! Google is becoming the digital walled garden with a closed ecosystem where you can find solutions for all the needs. People look through the internet for each and every need. So, the trends of SEO are changing every now and then. Continue reading to know some of the expected trends in SEO 2020 advances.
1. BERT update
This is one of the latest updates from Google and it aims to enhance the content in the Google result pages. In this update, it is given that the content will be tested for the quality and the targeted keywords before getting published. The experts say that the search engine will work intensively for the overall reputation of the website. Thus, the search engine offers rich content and information for the readers.
2. Include the videos in the contents
The interest shown by the people for the videos is more when compared to that of the words. As per the current trends, the videos have more power to grab the attention of the audience. This will further encourage the viewers to stay on the page and share the contents. The best video will contain some storyline of the incidence and situations. Further, this will help to be linked with the targeted audience.
3. Social media indexing
It is expected that the content in the industry might become $300 billion in 2020. Thus, this will impact high with the seo techniques as go both for hand in hand. The content has to be written focused and clear. The writer should consider both the satisfaction of the readers and the ranking efficiency in their mind. On the other hand, the usage of social media is also found to be so high. So, the contents found on the internet should be the best to get shared on social media in all terms. This will enhance ranking for the website.
4. Enhance the digital experience
When the quality of content is important, the experience that the site offers is also equally important. The most important need is to have a quick loading time. It is found that the people move to the other sites if there the loading time is greater than 3 seconds. Even a 1-second delay in the loading time will reduce the efficiency of the site and you may miss the ranking in the seo strategy.
Further, you should also focus on easy navigation and make it easy for an unfamiliar audience as well. Do not use some complicated words or jargon as it might be familiar for everyone. If you are implementing something to be creative, you should think from the perspective of the audience and go with it. If you handle this carelessly, it will create a negative impact on the search ranking.
5. The strategy of voice search
With the prominence of Artificial Intelligence (AI) and Chatbots in the current trends, the voice search is one of the most important and must-consider latest entry in the list of the SEO techniques. To make it clear, clubbing with some clear life examples like Google assistance, the Smartphone apps will help you to find things, etc have dominated the voice search. All the apps are getting updated with the voice search options and this used by the people highly. Thus, it takes an important place in the trends of SEO.
6. Length of the content creates an impact
Along with the quality of the content, you should also care for the length of the content. Some high quality and long content will acquire high visibility and enhance SEO ranking, it is one of the strategies in the seo services. Several studies say that the contents above 2,000 and more will get noticed by the readers. At the same time, the content should be comprehensive and rich enough to fulfill the needs of the readers. The content should be fresh and updated to attract the eyes of Google to make it at the top position in the search results.
7. Make your content rich for a snippet
When you wish your content to appear in the top position, you need to make more on some of the key points. There are some of the patterns you need to follow to have the best SEO.
- Monitor the heading and ensure that the heading is suitable for the contents
- Have the right structure data with the right standard
- Make proper usage of the keywords
- Have updates on each and every Google updates
- Have the right Meta description the is relevant for the entire content
- Follow the right search engine guidelines to make the content perfect for the SEO
Summing it up!
SEO is very important for the business today irrespective of any industry that you are in. Google follows the set of rules and guidelines to the rank each website in its page. Based on the trends, it will change often and you need to be focused on these aspects. These are some of the trends expected as per 2020. Make a note of it and ensure all your contents are up to the mark to enhance ranking in the Google sites. Make your eyes wide open to grab all the opportunities and enjoy the benefits of the technology!