Zendesk Sunshine

Zendesk Sunshine is a next-generation CRM platform designed to provide businesses with a unified, contextual, and flexible way of managing customer relationships. Unlike conventional CRMs that rely on closed ecosystems and inflexible data structures, Sunshine is built entirely on AWS and offers a modern, open, and developer-friendly foundation.

Sunshine centers around three core components: Sunshine Profiles, Sunshine Events, and Sunshine Custom Objects. These allow businesses to unify disparate data sources, capture real-time customer interactions, and create customized data models that mirror the actual business logic. Sunshine Profiles centralize customer attributes and histories, while Events capture time-stamped interactions such as purchases, page visits, or support requests. Custom Objects allow for limitless data modeling—companies can represent entities like memberships, appointments, or subscriptions without being constrained by traditional CRM schemas.

Sunshine also supports building customer-facing applications and workflows by offering access to robust APIs, serverless compute capabilities, and native integration with Zendesk’s suite of customer support tools. Whether you need to build a customer portal, personalize support tickets, or create automation based on customer behavior, Sunshine provides the flexibility and power required.

What distinguishes Sunshine is its developer-first design. It encourages integration rather than isolation, making it easy to connect to external applications, analytics platforms, or even AI engines. As a result, businesses can build rich, responsive, and personalized customer experiences at scale. It also supports event-based architectures, making it suitable for real-time applications and dynamic data handling.

Security, compliance, and performance are key strengths as well, thanks to its native cloud infrastructure. AWS ensures data integrity, scalability, and regional flexibility, making Sunshine viable for global enterprises and startups alike.

Overall, Zendesk Sunshine empowers businesses to go beyond tickets and support systems to build a full-fledged, intelligent customer engagement platform that adapts to their unique needs.

Key Features & Specifications

Key Features:

• Flexible Data Modeling: Create custom objects and relationships to reflect real-world business entities.

• Unified Customer Profiles: Combine data from various sources for a single view of the customer.

• Real-Time Event Tracking: Capture and analyze customer interactions and behavioral data.

• Open APIs & Developer Tools: RESTful APIs, SDKs, and webhooks for integration and extension.

• AWS-Native Architecture: Built on Amazon Web Services for scalability and security.

• Custom Workflows: Automate customer interactions based on real-time triggers or data conditions.

• Seamless Zendesk Integration: Connects natively with Zendesk Support, Chat, and Guide.

• Third-Party Compatibility: Easily integrates with external CRMs, marketing tools, and data systems.

• Data Privacy & Compliance: Supports GDPR, CCPA, and other global compliance standards.

• Scalable Infrastructure: Supports growth from startups to enterprise-level deployments.

Technical Specifications:

• Platform: Cloud-based (AWS)

• APIs: RESTful JSON APIs

• Event Storage: Supports millions of events per user

• Data Storage: Custom objects, key-value pairs, and JSON schemas

• Authentication: OAuth 2.0, API token-based access

• Developer Access: JavaScript SDK, server-side SDKs, CLI tools

• Security: TLS encryption, data isolation, role-based access control (RBAC)