Best WhatsApp Marketing Software in India for Bulk Messages

1. Given the large number of consumers currently using WhatsApp software application for personal communication on a daily basis, the consumer's willingnes to enable brands to communicate on these one-to-one messaging platforms, Promoting the potential offered by messaging apps like WhatsApp Business communication has become one of the fastest ways to market in  recent years.

1. Messaging apps have expanded in popularity faster than any other social networking platform. WhatsApp is the most popular messaging app of all time, with over 2 billion active users. It enables you have more engaging and one-on-one realtime conversations with your consumers, in addition to being incredibly popular.
2. Furthermore, WhatsApp marketing software is a relatively untouched field that can provide an advantage to early adopters. WhatsApp has taken a more careful approach than Facebook and Google. Instead of providing advertising, WhatsApp allows you to promote your marketing efforts and encourage customers to take action using message templates.
3. This user-first approach allows users to exclusively contact with brands or businesses with whom they have already interacted, boosting the likelihood of engagement and conversion. Using the WhatsApp Business API's WhatsApp buttons, you can also add numerous action calls to your messages.

• Flipkart

1. Flipkart used WhatsApp interactive message templates (WhatsApp Buttons) in its December 2021 Big Saving Days campaign. In addition to distributing discount coupons to customers, the campaign promoted the referral program by asking users to introduce the maximum value. 10 friends to get additional discounts and gifts.

• Big Bazaar

1. Future Group's retail chain, Big Bazaar, launched a two-hour instant delivery service in April 2021. They achieved 50,000 orders per day, half of their original goal of 100,000 orders per day in two months. To make it even more successful, they use WhatsApp Business API message templates to sell a two-hour delivery service and improve e-commerce adoption by offering some deals to first-time buyers.

• Colgate

1. Dental care brand colgate has launched a contest called SendYourSmile to promote the Visible White toothpaste brand. To win the image change with brand ambassador Sonam Kapoor, consumers can send a smiley selfie to Colgate's WhatsApp number  on the toothpaste package.

• LensKart

1. WhatsApp also played a key role in Lenskart's recent campaign as a part of the February 2022 Valentine's Day sale. During the campaign, Lenskart promoted a Buy 1 Get 1 Free offer valid from February 6th to 16th. They also offered a 14% discount + a $ 14 discount from some eyewear collections.
2. For this campaign, lenskart simply sent a message to increase awareness and sales. Again, it has a lower cost than traditional ads and a higher open rate (99%) than text messages, making it a highly preferred channel for brands to run digital marketing campaigns.

1. Effective marketing is the result of a well-planned marketing strategy. It allows you to precisely outline your objectives, outcomes, and timeline for achieving them. Here's a checklist to use when developing a WhatsApp marketing software strategy for your company.

• Set your goals

Use this approach to set your whatsapp marketing goals 

1. Analyze the existing marketing funnel. 
2. Identify the gaps/ weak spots in your marketing. 
3. Address those problems using WhatsApp. 
4. For Example – Your ad conversion rates are low since many product inquiries that come in after seeing the ads go unanswered. As a solution, you can run ads that open a WhatsApp chat where consumers can ask questions or make purchases through your WhatsApp store or website.

• Build your buyer's persona

1. A buyer's persona is an image of your ideal consumer. It's crucial because knowing who you're marketing to makes creating successful, tailored content that speaks to your prospective buyer's goals and concerns much easier. Pro tip: You can use the data of customers who have purchased from you to create a buyer's profile. You may do this with your Ads data, contact lists, or even ordered things.

• Get WhatsApp Business API

1. Both Apple and Android users can download the WhatsApp Business app. It is free to use, however there are certain restrictions. Even small businesses face a huge obstacle because the WhatsApp Business app limits the number of agents to only one. It has basic features like away messages and rapid answers, but it lacks chatbots, message templates, and integration with other apps, all of which are essential for getting the most out of WhatsApp.
2. As a result, businesses of all sizes are encouraged to use WhatsApp Business API rather than the WhatsApp Business app. In addition, as their businesses grow, many firms who previously used the WhatsApp Business app have switched to the WhatsApp Business API.
3. SuprDaily, an Indian subscription-based online milk and daily groceries delivery service, is one such enterprise. Because people lost their courage and the number of queries during COVID rose, they migrated from the WhatsApp Business app to the WhatsApp Business API.
4. WhatsApp, we recommend reading the full WhatsApp for Business blog for a detailed comparison of the Business API and Business apps.

• Build a contact list

1. You'll need a contact list if you're planning to use WhatsApp marketing software tool. A successful campaign requires a highly relevant contact list. Before receiving the message, WhatsApp requires customers to confirm that they want to receive updates on WhatsApp. As a result, you'll need to compile a list of people who have expressed an interest in your goods and services. This will result in a highly targeted contact list that you may utilise for various initiatives.

• Define messaging and create content

1. Although WhatsApp has a phenomenal open rate of 99 percent, sending unnecessary or improper material destroys the possibility to leverage as a WhatsApp marketing software tool. The success of a campaign is determined by open rates as well as the activities people take after receiving a message. Also, keep the following in mind to ensure that they read your message and respond:
2. Crisp and to the point communication.
3. Use multimedia assets like films, animations, and photographs to enhance your message.
4. When feasible, use emoji.
5. Do not bombard your consumers with spam. B2B organizations typically send updates on WhatsApp or Facebook Messenger 37 times each week.

• Gather and improve comments from customers

1. When paired with a feedback mechanism, well-thought-out marketing techniques work wonders. Existing feedback mechanisms may be of assistance:
2. Validate your efforts Identify unsatisfied consumers and seek to enhance the customer experience.
3. Brands use WhatsApp message templates to collect client feedback and use that information to make key business choices. Here's how Apollo Clinics gets feedback using it.

• Message templates

1. WhatsApp has permitted businesses in the following countries to send nontransactional messages as of June 7, 2021. Singapore, Malaysia, South Africa, the United Arab Emirates, Russia, Saudi Arabia, Israel, the United Kingdom, the Netherlands, Spain, Italy, Germany, Nigeria, Egypt, Brazil, Colombia, Jamaica, Indonesia, Mexico, and the United States are among the countries represented.
2. Send product recommendations to your consumers based on their prior purchases.
3. Send helpful informational alerts to your customers.
4. Send relevant offers to your customers.
5. Send appointment reminders to your customers.

However, businesses must keep in mind that these messages can only be sent to consumers who have agreed to receive WhatsApp notifications from them.

• ClicktoWhatsApp ads

1. When a corporation displays adverts, it usually directs customers to a website. Companies without a website, on the other hand, can utilise "Click to WhatsApp" ads to send their clients to their WhatsApp Business profile.
2. Advertisements for ClicktoWhatsApp can be developed in Facebook Business Manager and run-on Facebook and Instagram. Companies can choose their audience and how they run Facebook advertisements while establishing WhatsApp ads.

1. Here are the top 6 ways you can use WhatsApp to ramp up your marketing game.

• Use optin to produce high quality leads.

1. Customers can utilise WhatsApp Opt to consent to receiving communications from the company. Before the organisation can start delivering messages to clients via the WhatsApp API, it must first collect optin. Companies that use the WhatsApp API must obtain approval by sharing links or advertisements on their websites, mobile applications, email, SMS, or social media channels.
2. The user will be asked to input a phone number after clicking. You can then continue conversing on WhatsApp with your company. Because only individuals who are actually interested make the decision, the organisation benefits from a pool of high-quality leads who are more responsive to corporate messaging. Kaafmeem, a Saudi Arabian apparel retailer, has used WhatsApp to facilitate more discussions and meet commercial objectives.
3. To address sales enquiries, shipping information requests, refund and exchange questions, Kaafmeem's customer care team has historically employed email and direct phone. They started using WhatsApp as their main communication channel and pushing it in newsletters, websites, and Instagram accounts to communicate directly with clients through user-friendly methods.

 As a result:

1.  CSAT (Customer Satisfaction) score increased to 4.5
2.  FRT (first response time) from 1 hour 12 minutes to & lt; 1 minute. • WhatsApp has become the preferred communication channel for 30% of requests, helping companies build important relationships.

• Build an e-commerce store on WhatsApp using the in-app catalog

1.  The WhatsApp Business app includes an in-app product catalogue that allows businesses to organise, view, and sell their products and services without needing to construct a website. The in-app product catalogue, similar to an e-commerce website, displays products with photographs and descriptions. This enables people to make quick purchasing decisions. To finish your purchase, you can offer a payment link in the chat box.
2. Businesses can also close more purchases, reduce abandonment, and deliver a consistent user experience because consumers don't have to exit chat to select and review things.

• Use the status feature to generate brand awareness 

1. The status feature has been one of WhatsApp's most popular features since its inception in 2017. This tool, which is available in the WhatsApp Marketing Software Business app, allows businesses to utilise images, video, audio, and links to promote new products or services. When utilising the status feature, keep the following in mind:
2. To avoid dropoffs, don't have more than 7 stories at a time. The ideal storey length on Instagram is 17 tales, and since WhatsApp status functions similarly to Instagram stories, the same metrics may be applied.
3. Use status for product updates and announcements (such as discounts or contests).
4. Do not send spam or "sell" your information.

• Create contests and campaigns

1. WhatsApp is the ideal medium for branded contests and campaigns because of its immediate messaging features. Encourage viewers to contact you directly over WhatsApp to ensure a successful campaign.

• Did you know that 35% of upsell and cross-sell

1. Product recommendations drive Amazon purchases via WhatsApp bot flow? When customers make purchases, businesses can utilise WhatsApp bots to recommend related products and enhance order value. Bot integration is currently only supported via the WhatsApp API.

• Collect customer testimony for social proof

1. Customer feedback is essential for understanding and retaining your customers. Good reviews provide social proof, which can lead to additional revenue, while bad reviews assist expose shortcomings. Survey forms and email are provided for feedback, however these channels have only a 2030 percent open rate and significantly lower response rates.
2. When comparing WhatsApp to email for collecting consumer feedback, you can achieve far better results, with a 99 percent open rate and a 40 percent response rate. increase. SENS Group, an insurance firm established in Argentina, actively sought consumer input via WhatsApp. Leads began to pour in as a result of the growing popularity, and sales grew as well.

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