Trustpilot

The world's most powerful review platform.

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What is Trustpilot?

Trustpilot is a leading online review platform that helps businesses collect and manage customer feedback to build credibility and trust. Founded in 2007, it enables companies to gather verified reviews, engage with customers, and display ratings across multiple channels to improve brand reputation. With a global community of consumers and reviewers, Trustpilot empowers transparency by making customer experiences public and searchable. Businesses use the platform to strengthen relationships, resolve concerns, and turn feedback into actionable insights. Trustpilot’s open model ensures unbiased reviews, helping potential customers make informed decisions while enabling brands to showcase their service quality.

Pricing of Trustpilot

Plus

USD 339.00

/month

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Remove third party ads and competitor mentions to keep eyes on you
Streamline customer engagement with invitation and reply integrations
Drive conversions with marketing assets and website widgets
Inform your review strategy with performance insights

Premium

USD 699.00

/month

Buy Now

Forecast your future TrustScore with a predictive 12-month look ahead
Design high-performing social assets in minutes
Benchmark your business against five others to outpace competitors
Explore all your data in one place to easily surface trends and opportunities
Access Trustpilot's APIs via add-ons

Advanced

USD 1229.00

/month

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Customize analytics dashboards
invitations
reminders and more
Tag feedback to uncover themes and generate highly- targeted widgets
Design on-brand widgets to fit your website and convert more customer
Assess your performance in the market to move into the lead
Access Salesforce integration and Trustpilot's APIs via add-ons

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Key Features of Trustpilot

Key Features:

Email Integration
Campaign Management
Customizable Branding
Ticket Management
Surveys & Feedback
Self Service Portal
SEO Management
Goal Tracking
User Interaction Tracking
Push Notifications
Trend Indicators
Dashboard
Review Monitoring
Response Management
Customer Review Platform
Sentiment Analysis
Social Media Monitoring
Brand Tracking
Analytics (Social Media)
Multi-User Collaboration
Customer Engagement
Auto Publishing
Content Management

Key Specification

Other Categories:	CRM Software E-commerce Software Marketing Automation Software SEO Software Brand Management Software Reputation Management Software
Deployment:	Cloud Hosted
Customer Support:	Phone,Live Chat,Online (Ticket)
Customization:	Yes
Languages Support:	Arabic, Danish, English, French, German, Portuguese, Swedish

Who uses Trustpilot

StartUps

SMEs

Agencies

Enterprises

Company Details

Company Name:	Trustpilot
Headquarter:	Copenhagen, Copenhagen Denmark
Social Media:	Facebook Twitter LinkedIn

Trustpilot Description

Why Choose Trustpilot?

Trustpilot stands out as one of the most recognized review platforms worldwide. It offers tools that help businesses monitor brand reputation, respond to feedback in real time, and integrate reviews into websites, ads, and search engine results. The platform builds consumer trust through transparency, authenticity, and accessibility. Trustpilot’s SEO benefits, automated review collection, and detailed analytics allow businesses to optimize customer experiences while improving conversions. Whether you're an e-commerce brand, service provider, or SaaS platform, Trustpilot also works seamlessly with solutions like CRM Software, enhancing the ability to track feedback and personalize interactions effectively.

Benefits of Trustpilot

Enhances online reputation through authentic customer reviews
Builds customer trust and brand credibility
Drives higher conversion rates with user-generated content
Improves SEO rankings via publicly indexed reviews
Offers insights into customer satisfaction and brand performance
Strengthens customer relationships by enabling direct engagement
Boosts visibility across platforms like Google, Bing, and Facebook
Increases social proof in marketing and advertising efforts
Reduces cart abandonment with trust signals on-site
Helps businesses stay competitive through public feedback

How to Use Trustpilot

Using Trustpilot is straightforward. Businesses first sign up and claim their profile. They can then start inviting customers to leave reviews through automated email invitations or links. Trustpilot verifies and publishes reviews on the company's profile page. Businesses can respond publicly to reviews, resolve issues, and highlight positive feedback using Trustpilot's widgets or TrustBoxes on websites. Integration with platforms like Shopify, WooCommerce, and Google allows reviews to appear directly in ads and search results. Analytics tools help track performance, analyze customer sentiment, and identify improvement areas to boost overall customer satisfaction and brand loyalty.

Features of Trustpilot

Automated Review Invitations
Public Company Profile Page
TrustBox Review Widgets
Google Seller Ratings Integration
Review Analytics and Dashboard
Customer Sentiment Tracking
SEO Optimization Tools
Review Moderation and Flagging
Social Sharing Capabilities
API Access for Custom Integrations
Multiple Language Support
Business Transparency Tools
Real-Time Notifications
Mobile-Friendly Interface
Integration with Major E-commerce and CRM Platforms

What Makes Trustpilot Different?

What sets Trustpilot apart is its open and transparent review model. Unlike closed platforms, Trustpilot allows any verified consumer to post a review, ensuring authenticity and unbiased feedback. The platform offers advanced moderation tools to maintain trust and combat fake reviews. Its SEO strength is unmatched—Trustpilot reviews are indexed by Google, driving organic traffic and improving visibility. Businesses benefit from TrustBoxes and integrations that embed reviews across digital channels. With global reach, localized support, and real-time analytics, Trustpilot is a comprehensive solution for brands that prioritize transparency, consumer voice, and long-term trust.

Who Can Benefit from Trustpilot?

Trustpilot is ideal for a wide range of users and industries. E-commerce companies, SaaS providers, hospitality services, financial institutions, and professional service firms can all leverage the platform to collect and showcase customer reviews. Startups and SMEs gain social proof to build initial trust, while large enterprises benefit from deeper customer insights and global reputation management. Marketing and customer service teams can use Trustpilot to fine-tune messaging, resolve complaints, and boost engagement. Essentially, any business that values customer feedback and wants to enhance its online presence can benefit from using Trustpilot.

Is Trustpilot Easy to Use?

Yes, Trustpilot is designed with user-friendliness in mind. The platform offers an intuitive dashboard where businesses can manage reviews, set up email invitations, and track performance metrics with ease. Setup is simple, and integrations with tools like Shopify, HubSpot, and Mailchimp streamline workflows. Adding review widgets to your website requires just a few clicks, and responding to reviews is quick and organized. Whether you're tech-savvy or not, Trustpilot's interface ensures smooth navigation and clear guidance. Its support resources, including tutorials and help guides, make it accessible for users with varying levels of experience.

What Support Does Trustpilot Offer?

Trustpilot provides robust support for its users. Businesses can access a comprehensive help center with FAQs, video tutorials, and step-by-step guides. Email and live chat support are available for quick resolution of queries. Premium users also receive dedicated account managers for strategic guidance. The platform hosts webinars and produces blogs to share industry trends, best practices, and optimization tips. From onboarding to advanced analytics, Trustpilot’s support ecosystem ensures that businesses get the most out of the platform, regardless of size or technical ability.