Sony liv

Enjoy Award Winning Originals, Live Sports, Popular TV Shows, Superhit Movies & Much More.

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SonyLIV is an Indian subscription-based streaming platform launched in January 2013 by Sony Pictures Networks India, serving users across India and global regions. Offering a vast library of over 40,000 hours of live sports, TV shows, movies, originals, and news content, the platform is accessible via web browsers, Android, iOS, smart TVs, and OTT devices. As of mid‑2023 it had around 33 million paid subscribers.

Technically, SonyLIV runs entirely on AWS cloud infrastructure and leverages native AWS media services—MediaConvert for VOD transcoding, MediaLive for live-stream encoding, MediaPackage for packaging, and CloudFront for CDN distribution. It supports adaptive bitrate streaming (HLS) to maintain consistent quality across devices with varying network speeds.

SonyLIV handles real‑time interactive features—such as the “KBC Play Along” live quiz—with latency under 100 ms by using ElastiCache and SQS for fast messaging. For interactivity and live updates, it relies on Lightstreamer, capable of syncing data to hundreds of thousands of users simultaneously. Its content management system (‘Blitz’) is powered by MongoDB Atlas, offering flexible, scalable CMS capabilities. The platform uses a technology stack including Java, JavaScript (React or Angular), Python, Go (for microservices), Swift, and Kotlin for mobile apps.

Pricing of Sony liv

Mobile Only

USD 8.00

year

Buy Now

Access All Content - Movies Originals and Live Sports
Number of logged in devices - 1
Max Video Quality - Upto 720p HD
Ad free experience
Max Audio Quality - Stereo

LIV Premium

USD 17.00

year

Buy Now

Access All Content - Movies Originals and Live Sports
Number of logged in devices - 5
Max Video Quality - Upto 4K UHD
Max Audio Quality - Dolby Atmos

Key Features of Sony liv

Key Features:

Customer Engagement
Video Monetization
HD Video Streaming
Multistreaming
Offline Viewing
Anime Library
Parental Controls
Hd Streaming
Ad Free Experience
Fast Forward And Rewind
Multiple Profiles
Online Release
Live Streaming
Online Viewing
ad-free movies, TV shows, and mobile games
Popular Movies & Shows
Multi-Device Support
4K Video
Ultra HD

Key Specification

Other Categories:	Social Media Marketing Tools & Software Social Media Management Software Subscription Management Software Publishing And Subscriptions Software Live Stream Software For Mac Live Stream Software For PC Live Streaming Software OTT Platform
Deployment:	Cloud Hosted,Hybrid,Any
Customer Support:	Phone,Email,Live Chat,Online (Ticket)
Customization:	No
Languages Support:	Bengali/Bangla, English, Gujarati, Hindi, Marathi, Punjabi, Tamil

Who uses Sony liv

Personal

StartUps

SMEs

Agencies

Enterprises

Company Details

Company Name:	Sony Pictures Networks India Pvt. Ltd.
Headquarter:
Social Media:	Facebook Twitter LinkedIn

Sony liv Description

SonyLIV is engineered to deliver a seamless, high‑quality viewing experience tailored to India’s OTT market—and global audiences. Originally launched in 2013, it underwent a major relaunch in 2020, growing its subscriber base nearly tenfold while enhancing its performance, content offerings, and user interface.

The platform’s architecture is fully cloud-native, hosted on AWS. VOD content is transcoded using MediaConvert—processing over 60,000 hours into multiple formats, ensuring consistent quality on mobile and TV screens. Live streams, including major sporting events, are handled via MediaLive and MediaPackage, with CloudFront delivering adaptive streams to users. This ensures smooth playback via HLS across varying bandwidth conditions.

SonyLIV places strong focus on ultra-low latency for interactive experiences. During shows like KBC Play Along, where real-time viewer input is critical, the platform achieves sub‑100 ms latency using AWS ElastiCache for in-memory caching and SQS for queuing. For real-time messaging and score updates, it uses Lightstreamer—a robust pub/sub engine that synchronizes content across hundreds of thousands of concurrent users reliably.

The CMS, built on MongoDB Atlas, powers SonyLIV’s backend with hundreds of thousands of dynamic documents and enables rapid content updates. Its recommendation and personalization systems rely on data pipelines and backend services written in Java, Go, Python, and Node.js. The front-end experience uses modern frameworks like React or Angular (upgraded from legacy AngularJS), allowing advanced features including Progressive Web App (PWA) offline support.

On mobile platforms, SonyLIV’s apps are developed using Swift (iOS) and Kotlin (Android), ensuring native performance. The platform supports features such as multi‑profile accounts, multilingual audio/subtitles, targeted ad insertion in ad-supported tiers, and offline downloads.

Despite some criticism around ad frequency and playback glitches from users, SonyLIV continues to evolve—partnering with TCS for AI integration, improving reliability, and expanding its global reach with multilingual content and sporting rights.

✅ Key Features of SonyLIV

Live Sports Streaming – Includes UEFA, Serie A, cricket, WWE, and Olympics coverage.
Low-Latency Interactivity – Real-time viewer participation in shows like KBC Play Along with <100ms latency.
AWS-Powered Infrastructure – Scalable cloud architecture using MediaConvert, MediaLive, and CloudFront.
Personalized Recommendations – AI-driven content suggestions based on viewing habits.
Multi-Device Compatibility – Accessible via web, mobile apps, smart TVs, and OTT devices.
Multi-Profile Support – Allows different user profiles under one account for personalized experiences.
Multilingual Content – Support for regional languages in audio, subtitles, and UI.
Offline Download Option – Watch shows and movies without internet access.
Ad-Supported & Premium Tiers – Freemium model with flexible pricing and content access.
Progressive Web App (PWA) – Optimized for mobile viewing with offline capabilities.
Real-Time Notifications – Live match alerts, new episode updates, and personalized pop-ups.
Robust Content Library – Over 40,000+ hours of TV shows, originals, movies, and sports.