Silk Data

SwatchPAY! is a perfect possibility to leave your purse at home. And since everyone can pay with watches, the mobile application is a perfect way to control, organize, and enjoy payments with them. Client overview Swatch is one of the largest players in the design, manufacture, and sale of electronic systems used in watchmaking in Europe. Reliability and a modern sight on classic – these are the main criteria why Swatch has been known to millions of people since 1983. Today, there are 3 371 exclusive franchise stores throughout the world. The Swatch company employs more than 31,000 workers in over 50 countries. Net sales in 2021 amounted to 7.313 billion Swiss francs. Challenge Today, in order to remain a modern device, it is not enough to have an original design. The world is changing every day, as is the form of payment for goods and services. It is quite common not to carry a purse with you, but to pay using a smartphone or something that is always at hand during the day - or rather, on the hand. The client wanted to launch a line of watches with a payment feature and a supporting application where customers could control their payments. The solution had to let everyone try the combination of classic design and a payment feature. Our team had to deal with a similar task while working on the wearonize project. In this way, we had no doubt that we would successfully manage this project. Solution The collection includes an NFC chip that allows customers to use the traditional Swiss design for payments. The chip is actually tiny, which means it doesn’t interfere with the development of any watch design. It replaces sensitive payment card data with unique identifiers that contain essential payment information without compromising security. Moreover, with NFC every object can become a means of payment. Check out how we helped create an app for payments with a bracelet. Each watch can be connected to a smartphone via a special installed application. So users can easily link their credit card and pay with Swatch watches. The mobile app was developed for both iOS and Android platforms. With this app end-user can: easily personalize watches link payment cards suspend or delete the payment card choose the same card for different watches feel safe because the watch doesn’t contain any private information enjoy responsive design that ensures that the application works perfectly on all devices Key results The application is available to download on App Store and Google Play since 2019 30k+ downloads With the help of the developed application, the number of the company's clients increased by 14%