What is Magento: How to Utilize the Service in Your Online Store

Yash Prajapati
Read Time: 3 Minutes
What is Magento: How to Utilize the Service in Your Online Store

Why Choose Magento for Your Online Store 

According to statistics, as of today, over 200,000 websites use the Magento e-commerce platform on their site. 

Magento is an e-commerce platform now introduced by Adobe. It is highly popular among online store owners and other businesses due to its unique set of features. After installation, you gain advanced capabilities in communicating with your customers and can more effectively offer and sell your products and services. If you're also interested in Magento development services and want to implement it into your online store, read our article to learn more about this platform.

More About Magento

Developing the Magento e-commerce software, developers utilized open-source technologies. This opened up opportunities to customize the platform to fit your needs – you can change its UX/UI, add various features, and materials that will be useful specifically for your online store.

Another prominent features of the platform lies in the set of tools that are useful for managing your business. These include:

  • Tools for enhanced marketing to advertise your products and services;
  • Tools for content search engine optimization for better search engine rankings;
  • Tools for more convenient management of your product catalogs.

It's also worth noting that Magento's capabilities make the platform optimal for online stores of any size. You should choose this platform regardless of whether you deal with a bunch of regular customers or serve millions of shoppers monthly. 

Magento upgrade services provide the opportunity to consistently maintain the latest version of the platform. Developers continuously fix errors, add new features, and enhance security. With regular updates and expansions, as well as scalability options, the platform will always remain relevant for your business, even as it grows.

Magento Extensions

As mentioned earlier, Magento comes with a set of unique tools to assist you in managing your business. Additionally, there are extensions available—special software that you can integrate into your online store. These extensions serve various purposes; for instance, some extensions help speed up your website's loading process, while others enhance the service and quality of customer support.

Thousands of different extensions are available in Magento, allowing you to select the software that suits your online store's needs. Extensions are frequently downloaded to address the following issues:

  • Ensuring the security of customer data and all payments on the site;
  • Marketing;
  • Accounting and financial aspects;
  • Delivery features and order fulfillment;
  • Tools for optimizing your online store's website, etc.

If you want to expand your online store's capabilities and add several new functions, we recommend visiting the Magento Marketplace. As mentioned earlier, there are thousands of different extensions available, among which you will surely find something tailored to your needs.

What is Magento 2?

Regardless of whether you have been working with this platform for a long time or are just planning to migrate your store to Magento, you should know about Magento 2. Currently, this is the latest version released by the developers. Magento 2 represents the most significant upgrade for the e-commerce platform. We have highlighted several key features that differentiate the updated version from the outdated Magento 1:

  • A more flexible architecture that can be tailored to your website;
  • Improved tools for interacting with your business's customers;
  • Almost a 50% increase in the loading speed of all elements;
  • Enhanced support for online store owners using Magento;
  • Improved security for all online payments.

Security

You should consider performing Magento 1 to Magento 2 migration if you are still using the outdated version. It is worth remembering that the first version is no longer supported by developers – no updates or fixes are released. Exploiting Magento 1 is unsafe for your store.

As you go through the installation to upgrade to Magento 2, you will get the opportunity to have the same security as you would wish your web store to have. The platform is always improved and updated in the attempts to eliminate any known errors and shortcomings. Moreover, as the list of extensions also continues to be updated, we can now see more of them released in security category as well.

How to Migrate to Magento 2 Properly

If you have chosen the migration from Magento 1 to Magento 2, then we will provide you with a detailed guide and instructions. 

  1. To begin migration, install Composer, Git, and Archive software on your service, selecting appropriate options beforehand. Create an administrator account and complete the installation.
  2. Create a full backup of your Magento 1 online store.
  3. Utilize the Magento 2 data migration tool for seamless transfer of all information.

A more detailed migration process includes more steps and is quite complicated. It is usually advised to hire Magento experts not to lose any important data, traffic and customers during the migration. Magento is considered to be a platform that requires developer help and such an important step as moving from one version to another should be handled with professionalism and careful planning and strategy.

Advantages and Disadvantages of Magento

Here are the pros and cons that you should be on the lookout as you make your final decision on deploying the Magento e-commerce platforms.

Advantages:

  • Maximum flexibility: the platform is fully customizable to your specific needs;
  • Many extensions are available completely free of charge.
  • There is a developed community; other users will help you easily solve problems related to using the platform.

Disadvantages:

  • Hosting expenses are required;
  • Customer support is only available for a fee.

Conclusion

Now you know what Magento is, what features and advantages this platform has. If you are just planning to start your online business or already have your own store on another platform, it is worth considering Magento, as it is likely to meet all your needs.

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