Establishing a small business and getting it off the ground in this economy is no small task. While you’re facing established industry giants, on one hand, you’re also fighting to get noticed among a sea of other startups, and you don’t know if your target audience will even love you enough to give you a shot.
Then there are all the other internal challenges that you’ll have to deal with, like budget shortages and trying to figure out what works for your brand and what doesn’t - all amid a rising panic to at least break even with your profits. If this sounds like how you’re doing, maybe the best way to deal with the situation is to find a way to get noticed by your customers without having to spend big bucks. This way you’ll be getting more customers, and your spending account won’t suffer for it.
In the fast-paced and competitive world of small business, effective marketing can truly make a significant difference. Implementing creative and well-thought-out marketing strategies can help your business stand out, attract customers, and increase your bottom line. Here are some small business marketing ideas that can have a substantial impact on your success:
If you want to know what those low-cost but high benefit marketing methods are, keep reading!
Don't Ignore Statistics:
No small business has any hopes of making it in today's business environment without the help of social media, and whatever your social media strategy is, ask yourself - did you plan it with the latest statistics and research in mind?
If not, you’ll have to go back to the drawing board. Only put out content that’s of the highest quality, and don’t forget to edit your photos before posting them. Photos with faces do a lot better on Instagram than photos without faces in them, and posting low-quality photos will make you come off as unprofessional or immature-ish. You can use tools like an Instagram selfie editor app to make your Instagram content pop.
Email marketing is free, and it gives you the chance to directly speak to your audience. You can use email marketing tools to tell your customers about your brand, about new products, and even to add value to your customer's lives. Many small businesses use email marketing to solidify their brand image and to tell their customers about who they are and what they stand for as small businesses.
The kind of content you send out depends on what kind of products you sell, but the one thing you should care about is making sure the people who are getting you build your email list, but emails actually want them. Nothing makes an email marketing software campaign tank faster than your emails all landing into the spam folder instead of in people’s inboxes.
When you need something or want to find a shop in your area, what do you do? For many, the answer is to google it or enter the question into another search engine. This is why it’s crucial that you invest in SEO. If you optimize your content and your website for search engines, you’ll get noticed by more people than you would with the help of traditional marketing tactics, and SEO is forever - provided you keep it up.
You’ll have to update your website regularly and provide your customers with content that they find useful. If you provide movers in Scarborough as a local service, consider sharing information about moving tips, important documents, etc. It’s a great way to position yourself as an expert in your industry as well and to make your customers trust your brand.
Custom packaging does more than just make your business look pretty - a good first impression is everything. It also makes your customers believe that they made the right choice by purchasing from you. A simple touch like a thank you note or cute illustrations with the package of the nice custom mailer boxes, or a surprise inside will help set you apart from the rest.
People all over the world are obsessed with unboxing videos. Millions of people look up the phrase “unboxing videos” online every year, not to mention how videos under this trend have millions of hours of watch time. With some thought and a little creativity, you can turn your unique packaging ideas into your biggest marketing investment and gain access to millions of people who like to watch unboxing videos on YouTube.
- Social Media Engagement:
Utilize social media marketing platforms such as Facebook, Instagram, Twitter, and LinkedIn to engage with your target audience. Regularly post relevant and engaging content, interact with comments and messages, and use visually appealing images and videos to showcase your products or services.
- Content Marketing:
Establish yourself as an industry expert by creating high-quality content such as blog posts, articles, or videos that provide valuable insights or solve common problems for your target audience. This not only builds credibility but also improves your website's search engine visibility.
- Email Campaigns:
Develop an email marketing strategy to nurture leads and maintain a connection with your existing customers. Send out newsletters, promotional offers, and personalized recommendations to keep your audience engaged and informed.
- Local SEO:
Optimize your website for local search by including location-based keywords, creating a Google My Business listing, and encouraging customer reviews. This helps your business appear in local search results when potential customers are looking for products or services in your area.
- Loyalty Programs:
Implement a loyalty program to reward repeat customers. Offer discounts, exclusive offers, or freebies to incentivize customer loyalty and encourage them to keep coming back.
- Partnerships and Collaborations:
Forge partnerships with complementary businesses in your area. Cross-promotions or collaborative events can help you tap into each other's customer bases and expand your reach.
- User-Generated Content:
Encourage your customers to create content related to your products or services. This could be in the form of reviews, social media posts, or testimonials. User-generated content adds authenticity and can be a powerful marketing tool.
- Host Workshops or Webinars:
Share your expertise by hosting workshops or webinars that provide value to your target audience. This not only positions your business as a knowledge leader but also allows you to directly engage with potential customers.
- Influencer Partnerships:
Identify local influencers or micro-influencers who align with your brand values. Collaborating with them can help you reach a wider audience and build trust among their followers.
- Remarketing Campaigns:
Implement remarketing ads to target users who have visited your website but didn't make a purchase. Remind them of your products or services and entice them to return.
- Creative Packaging and Unboxing Experience:
If applicable, focus on creating an appealing and memorable packaging design. An enjoyable unboxing experience can encourage customers to share their excitement on social media, providing you with free word-of-mouth marketing.
- Community Engagement:
Get involved in local events, sponsorships, or charity initiatives. Showing your support for the community helps build a positive brand image and fosters a sense of goodwill.
- Mobile Optimization:
Ensure your website is mobile-friendly, as a significant portion of internet users access content through mobile devices. A seamless mobile experience can improve user engagement and conversions.
- Video Marketing:
Leverage the power of video content to showcase your products, explain your services, or share behind-the-scenes insights about your business. Videos are highly engaging and shareable on various platforms.
- Online Reviews and Reputation Management:
Encourage satisfied customers to leave reviews on platforms like Google, Yelp, or industry-specific websites. Monitor and manage your online reputation by responding to reviews, both positive and negative, in a professional manner.
Remember, the key to successful marketing for small businesses is to understand your target audience, tailor your strategies to their preferences, and consistently measure and adapt your efforts based on the results. By adopting a combination of these marketing ideas, you can make a substantial difference in how your small business is perceived and embraced by your potential customers.