Establishing a small business and getting it off the ground in this economy is no small task. While you’re facing established industry giants, on one hand, you’re also fighting to get noticed among a sea of other startups, and you don’t know if your target audience will even love you enough to give you a shot.
Then there are all the other internal challenges that you’ll have to deal with, like budget shortages and trying to figure out what works for your brand and what doesn’t - all amid a rising panic to at least break even with your profits. If this sounds like how you’re doing, maybe the best way to deal with the situation is to find a way to get noticed by your customers without having to spend big bucks. This way you’ll be getting more customers, and your spending account won’t suffer for it.
If you want to know what those low-cost but high benefit marketing methods are, keep reading!
Don't Ignore Statistics
No small business has any hopes of making it in today's business environment without the help of social media, and whatever your social media strategy is, ask yourself - did you plan it with the latest statistics and research in mind?
If not, you’ll have to go back to the drawing board. Only put out content that’s of the highest quality, and don’t forget to edit your photos before posting them. Photos with faces do a lot better on Instagram than photos without faces in them, and posting low-quality photos will make you come off as unprofessional or immature-ish. You can use tools like an Instagram selfie editor app to make your Instagram content pop.
Email marketing is free, and it gives you the chance to directly speak to your audience. You can use email marketing tools to tell your customers about your brand, about new products, and even to add value to your customer's lives. Many small businesses use email marketing to solidify their brand image and to tell their customers about who they are and what they stand for as small businesses.
The kind of content you send out depends on what kind of products you sell, but the one thing you should care about is making sure the people who are getting your emails actually want them. Nothing makes an email marketing campaign tank faster than your emails all landing into the spam folder instead of in people’s inboxes.
When you need something or want to find a shop in your area, what do you do? For many, the answer is to google it or enter the question into another search engine. This is why it’s crucial that you invest in SEO. If you optimize your content and your website for search engines, you’ll get noticed by more people than you would with the help of traditional marketing tactics, and SEO is forever - provided you keep it up.
You’ll have to update your website regularly and provide your customers with content that they find useful. It’s a great way to position yourself as an expert in your industry as well and to make your customers trust your brand.
Custom packaging does more than just make your business look pretty - a good first impression is everything. It also makes your customers believe that they made the right choice by purchasing from you. A simple touch like a thank you note or cute illustrations with the package, or a surprise inside will help set you apart from the rest.
People all over the world are obsessed with unboxing videos. Millions of people look up the phrase “unboxing videos” online every year, not to mention how videos under this trend have millions of hours of watch time. With some thought and a little creativity, you can turn your packaging into your biggest marketing investment and gain access to millions of people who like to watch unboxing videos on YouTube.