Exclusive Interview with Ekta Golchha, CEO & Cofounder of Delta Tech

Ankit Dhamsaniya
Read Time: 5 Minutes
Exclusive Interview with Ekta Golchha, CEO & Cofounder of Delta Tech

→ Introduction about your company and a brief contribution of yours in the IT Service Business?

Delta Tech is a Nepal-based tech company. Delta Tech’s core product is Delta Sales App, which is a SaaS-based Field Sales Force Automation solution that helps businesses manage their field sales operations. 

Our app streamlines sales activities, automates administrative and repetitive tasks, and provides quick access to customer and product information, all of which contribute to increased productivity for sales teams. GPS tracking of field sales reps also provides managers with a real-time view of sales activities and sales rep’s effectiveness in the field. 

Our contribution to the IT business lies in revolutionizing how field sales teams work. By leveraging the power of technology, we enable companies to optimize their sales processes, improve efficiency, minimize manual tasks and drive revenue growth. Delta Sales App has been adopted by 300+ businesses across industries, empowering them to streamline their sales operations and achieve better results.

→ Inception story of your Delta Tech.

  • Delta Tech was founded in 2016, initially offering IT services. However, after engaging in conversations with clients, we recognized a common pain point among small and medium businesses: the challenge of effectively tracking their sales representatives' activities. Realizing the financial limitations of developing custom solutions for each business, we took the initiative to develop the SaaS solution, Delta Sales App.
  • This SFA solution was launched in December 2018, providing a comprehensive sales tracking and automation platform to address this prevalent issue.

→ How is your business model beneficial to the clients as compared to your competitors?

  • Our pricing structure is based on the number of users and modules required, ensuring cost-effectiveness and value for our clients.
  • This allows customers to choose a plan that aligns precisely with their unique challenges and requirements.
  • By offering customizable options and a transparent pricing model, we empower clients to optimize their investment in our solution and derive maximum value from our app.

→ Which sectors is your targeted audience?

  • DeltaSalesApp primarily serves the FMCG, CPG, and Pharma sectors, including a wide range of industries such as food, beverages, paper, plastic, beauty, cosmetics, paints, oil, lubricants, stationery, and office supplies. Our application is designed to address the specific sales automation needs of businesses operating in these sectors, helping them optimize their field sales processes.

→ What is the percentage of your repetitive customers?

  • Currently, around 65-75% are repeated customers each month.

→ Challenges faced by you during the seed stage

  • During the initial stage, we faced challenges such as gathering customer requirements, understanding the key problems in the FMCG sector, and getting users to adopt our product. We conducted extensive research, engaged with industry experts, and invested time in training users in order to address these challenges effectively. By overcoming these obstacles, we successfully tailored DeltaSalesApp to meet the specific needs of the FMCG sector, thereby establishing strong partnerships with our clients.

→ What are the four pillars of your company?

  • Customer Centricity: At DeltaSalesApp, we prioritize our customers and their needs above everything else. We strive to understand their unique requirements and provide tailored solutions that address their pain points. Our goal is to establish long-term partnerships with our customers by delivering exceptional value and excellent customer service.
  • Building a team of like-minded and talented people: We believe that the success of our company lies in the hands of our people. We are committed to building a team of like-minded individuals who are passionate, dedicated, and driven to make a difference. 
  1. Innovation: Innovation is at the core of DeltaSalesApp's DNA. We constantly strive to push boundaries, challenge the status quo, and introduce cutting-edge solutions to the field sales automation space. Our R&D team keeps abreast of the latest technologies and market trends to ensure that our product remains innovative, competitive, and ahead of the curve.
  2. Continuous Improvement: We believe in the power of continuous improvement. We actively seek feedback from our customers, analyze market trends, and gather insights to enhance our product.  By focusing on these four pillars, DeltaSalesApp aims to provide a superior field sales automation solution that helps businesses optimize their sales processes, improve productivity, and drive growth.

→ Lessons learned by you in this entrepreneurial journey

  1. Adaptability is essential
  2. Customer feedback is invaluable
  3. Building a talented team is critical
  4. Patience and resilience are essential

→ What is the mission and vision of your company?

  • The mission of our company is to empower businesses with innovative technology solutions that streamline their sales operations, enhance productivity, and drive growth. We aim to be a trusted partner for businesses in the FMCG, CPG, and Pharma sectors, providing them with the tools and support they need to succeed in the competitive market.
  • Our vision is to revolutionize field sales automation by offering a comprehensive SaaS-based solution that transforms how businesses manage their field sales activities. We envision a future where companies can leverage cutting-edge technology to optimize their sales processes, improve efficiency, and achieve significant business growth.
  • By staying customer-centric, fostering innovation, and continuously improving our product, we strive to be the go-to provider of field sales automation solutions. Our mission and vision guide us in delivering exceptional value to our customers and making a positive impact on their sales performance and overall business success.

→ How Techimply was helpful to you?

  • Techimply has been instrumental in our growth through their PPC campaigns, email campaigns, banner ads, and lead generation efforts. Their targeted campaigns have helped us increase our online visibility, generated quality leads, and expanded our reach. Their support has been valuable in driving our business forward.

→ What are your views regarding Techimply?

  • We hold a positive view of Techimply. Their services, including PPC campaigns, email campaigns, banner ads, and lead generation, have been incredibly valuable to our company. Their targeted approach has significantly contributed to our visibility, lead generation, and overall growth. We greatly appreciate their support and consider them a valuable partner in our business journey.
  • One thing which you believe that lead you creating this venture and that belief has stayed until now in you
  • My unwavering belief in the transformative power of technology has been the driving force behind creating this venture and remains with me today.

About the Founder:

Ekta Golchha is a passionate entrepreneur. She is the Director of RK Golchha Group, one of the top private sector business houses in Nepal, and the founder of Delta Tech, a technology-based company. Her background in both business and technology has allowed her to excel in her roles.

Ekta's passion for technology led her to found Delta Tech, where she developed the company's core product, the Delta Sales App, a salesforce automation app. Her experience working as a Data Scientist in two startups, prior to starting Delta Tech, further strengthened her knowledge of the industry and helped in the successful launch of the app. Currently the app is being used by more than 300 businesses globally.

Ekta's education is also a testament to her drive and determination. She is an alumni of the prestigious Oxford and Warwick University, and has over a decade of experience in technology. 

Founder & CEO of Delta Tech: Ekta Golchha

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