Find out how to use various new technologies to reach new milestones with your online store sales. It's easy to get distracted these days as an e-store business owner or sales manager who wants to increase their company's profits. the list of tools on the market seems endless, and it's hard to understand which type of tech is genuinely worth your time.
Should you invest in those AI features which are making the rounds on tech websites? Or maybe you should stick to effective e-mail marketing? What's the fuzz with Metaverse? All valid questions to ponder weekly.
Research, in general, can take up a lot of time. This is why you might be better off reading this summarized list of how to use new Latest Tech News and how to choose one.
Here are nine ways to boost your e-commerce sales.
1 Use customer data to personalize the shopping experience
- With the vast majority of customers now shopping online, personalization has become key to success in e-commerce. In fact, according to a study by SmarterHQ, "82% of shoppers are more likely to purchase from a site that provides personalized recommendations."
- To improve customer retention and increase sales, use customer data to offer personalized recommendations throughout the buyer journey. Use data points such as gender, age, location, past purchases, and browsing behavior to show relevant products and content at every stage of the purchase funnel.
- You can gather customer data via web analytics tools, simple Google Forms surveys, customer feedback forms, and social media. You can also take a look at a Google Forms alternative. Once you have data points to work with, use a Customer Data Platform (CDP) or Personalization Engine to create highly personalized experiences for your visitors.
2 Implement chatbots to improve customer service
- You might think customers don't want to talk to robots or bots. You could be proven right. But a study by Microsoft found that "70% of people would rather use a chatbot for simple tasks than wait on the phone for customer service."
- This is likely because chatbots provide a quick and easy way for customers to get the answers they need without waiting on hold or talking to a human agent (which can often be a frustrating experience).
- What's more, chatbots can be used to engage with customers proactively, offer recommendations, and even upsell or cross-sell products. For example, you could use a chatbot to send automated abandoned cart messages or follow-up messages after making a purchase.
- Small-and-medium-sized businesses use chatbots like Drift, Intercom, and Chatfuel to improve customer service.
3 Use Augmented Reality to give customers a realistic view of products
- Augmented reality is no longer just a gimmick or something like Pokemon Go to play around with on your phone. It's becoming an increasingly popular way for shoppers to get a realistic view of products before making a purchase, particularly regarding big-ticket items.
- If you want to give your customers an immersive shopping experience and increase sales, consider using AR to let them see how products would look in their homes or on their bodies. For example, IKEA's Place app allows shoppers to see how furniture would look in their homes before they buy it. And L'Oreal's Makeup Genius app lets people "try on" makeup before they purchase it.
4 Optimize business with a modern ERP platform
- New enterprise resource planning (ERP) platforms can be beneficial if you want to optimize business and increase sales.
- A modern ERP platform will give you real-time visibility into your data so you can make better decisions about your inventory, product pricing, and operations. It will also automate manual processes so you can focus on more important tasks.
- Look out for ERPs that can easily integrate with industry-leading services. One example is Katana software, which can sync your data between multiple platforms and is easy to use with Shopify.
5 Offer flexible payment options
- Millions of people have income that isn't steady but moreso gig-oriented. They can't often afford to pay brink trucks of money for products upfront and prefer flexible payment options.
- Introducing flexible payment options, such as installments, can help increase sales by making it easier for people to afford your products. You could also offer subscription-based payment plans or allow customers to pay with cryptocurrency.
- One technology you can use that allows customers to pay with crypto is BitPay. It is a payment processor that enables businesses to accept Bitcoin and other cryptocurrencies as payment.
6 Incorporate voice search into your e-commerce store
- With the rise of digital assistants like Amazon's Alexa and Google Assistant, it's no surprise that voice search is becoming increasingly popular.
- Why? Because it's quick. People can use voice search to find what they're looking for without typing out their query and worrying about AutoCorrect entering the wrong name.
- Incorporate long-tail keywords into your product descriptions and website content to make your e-commerce store more accessible to people using voice search. For example, if you sell running shoes, you could use the keywords "best running shoes for men" or "running shoes for women with flat feet."
7 Start using push notifications
- Push notifications are a great way to keep customers engaged with your e-commerce store and increase sales. You can use them to send reminders about abandoned carts, notify customers of sales or new products, and even offer exclusive coupons.
- One tool you can use to create push notifications is PushOwl. It's another platform that integrates with Shopify and allows you to create and send automated push notifications.
8 Make sure your website is mobile-friendly
- In today's world, people are using their phones for everything: from ordering takeout to booking vacations.
- Making sure your website is mobile-friendly is essential to increasing sales. People are more likely to purchase on a website that looks good and is easy to use on their phones.
- You can use Google's Mobile-Friendly Test feature to see how your website looks on mobile devices.
- Here is a list of the Best Android Phone Under 200 dollars.
9 Get familiar with Mobile Wallets
- As the number of online shopping customers is rising, buyers comprehend the advantages and add the security of using a mobile wallet to pay for their online shopping. It means that mobile patrons expect to use a wallet to give a final touch to their online shopping.
- Integrating a mobile wallet into your e-commerce will increase your sales. Usually, integrations with Apple Pay and Google Wallet cover the basic needs.
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Conclusion
By using new technology to improve the customer experience, you'll be able to increase sales and stay ahead of the competition. So don't wait — start implementing these nine ways to boost your e-commerce sales today!
