5 Tech Tools And Tips To Utilize For A More Solid Marketing Strategy.

Read Time: 5 Minutes
5 Tech Tools And Tips To Utilize For A More Solid Marketing Strategy.

Every business has a goal of generating as many leads as possible. The leads generated can be converted to buyers, which will generate revenue for the company. It’s believed that the number of quality leads you generate for your enterprise depends on the marketing strategies you’ll employ. The right marketing strategy includes creating the right marketing message, using the proper channels to reach prospects, and engaging the right audience. 

The return on your marketing investment should reflect the efforts and resources you put into it. Anything less could mean that you're doing it all wrong. Fortunately, several tech tools can create a more solid marketing strategy. These tools help you reach and convert more people, and they also give you insights into what segments to focus on and how to track the success of your marketing strategies. 

Here's a list of some tech tools to utilize for your marketing strategies: 

  • Revenue Marketing Tools

A revenue marketing platform is a software that allows marketers across an organization to work together in a single place to drive demand, engage customers and accelerate revenue growth. These platforms enable marketing teams to be more effective with their time by streamlining all of their workflows and automating specific processes to focus on channels, messages, and prospects that can lead to higher conversion.

You can look infinigrow and other sites for a revenue marketing platform that will provide a unified attribution, forecasting, and budgeting for your marketing teams.

Moreover, revenue marketing tools give teams insights into how well their current strategies perform and how their efforts contribute to revenue throughout the funnel. This will allow them to make data-driven decisions moving forward and create marketing strategies that increase conversions.  

  • Content Management Platforms

Content creation is a central part of any solid marketing strategy these days. The right content will contain keywords customers use to find similar products or services. So, having a platform where all your content can be created and published is invaluable. At the same time, you need to ensure that your content is optimized for search engines to ensure it's found by customers more efficiently. 

Many different types of content workflow platforms are out there on the market right now. For this reason, it's essential to choose one that will fit your needs as a business. The platform you use should have new features and plugins that allow you to customize your website.

Additionally, the platform must be easy to use to allow all tasks from social media sharing to search engine optimization services (SEO).

  • Search Engine Optimization (SEO) Tools

Search engine optimization is a crucial part of marketing. But it's important to note that SEO isn’t just about getting your site to the top of search engines. It's also about how your website looks, loads, and feels. It's about providing users with the experience they're looking for, whether resources, products, or services.

To achieve your SEO goals, here are some of the tools that you'll need:

  1. Keyword research tools: Perform keyword research to identify what your audience uses to find you online and add those keywords throughout your site. 

  2. Link building tools: These help you hunt for quality links that you'll link to or will link back to your site. They will check on domain authority and trust score, among other metrics used in link building. 

  3. Page speed insights: This tool will help you test the speed of your website on a scale of 0-100. A page that loads faster offers visitors a good experience and will rank higher on search engines. 

  4. Tag generator: generates alt tags to images on your site so that if an image doesn't load properly, search engine crawlers can understand what it was.

Using these tools, you can achieve more organic traffic and convert more leads as you get the right kind of attention. 

  • Customer Relationship Management (CRM) Tools

At the very core of a marketing strategy is attracting and retaining customers. Your relationship with your customers matters as a good relationship turns them into loyal customers, and also, they'll refer others to your business. 

Therefore, you should have CRM Software tools to help keep your entire organization on the same page for clients. They allow you and your teams to manage the sales cycle, organize contact lists and track the stage of each lead in the sales process.

Plus, the CRM tools give you all the information about your customers in one place so each team member can have access to it. These tools allow you to analyze data about your customers and make effective business decisions based on that data. 

CRM tools format the backbone of creating a lasting impression and relationships with your customers and prospects. This will make them feel connected to the business and be willing to purchase from you.

  • Social Media Management Tools

One of the most important digital marketing strategies is social media marketing. Social media is a great way to market products and services and build brand awareness and reputation. Nonetheless, managing social media accounts can be pretty time-consuming. Luckily, many social media management tools like socialAtoZ help you schedule posts in advance, track your website's analytics, and more.

Social media management tools help you create a marketing plan for all your social media accounts from just one login. You can schedule your posts, promote them, and manage the time spent on social media marketing agency

An excellent social media management tool will also allow you to simultaneously post across different social media platforms. The tools also offer detailed analytics to see how your posts perform and what content your audience engages with the most.

  1. Tips For A Solid Marketing Campaign

Knowing the different tech tools you may use for your business’ marketing plan is only one thing though. Apart from the tools that you’ll need to ensure your solid marketing strategy is successful, here are some tips that your advertising team should adopt:

  • Plan ahead of time: When you’re designing a solid marketing strategy, you should have a plan. The plan will act as a guide on what you need to do, the budget allocated, the channels you’ll use, the type of marketing content you’ll employ, and the like. A plan will keep everyone on the same page, and ensure you work towards a common goal. 

  • Have a data-driven plan: Data is essential in making marketing decisions. Having data will help you design a plan that’s viable. Data will tell you about your customers, their buying behaviors, their pain points, and where they interact with your business. This will allow you to make targeted campaigns that can generate and convert leads.

  • Monitor performance KPIs: Your marketing strategy should have Key Performance Indicators (KPIs) that indicate whether or not you’re achieving your goals. Thus, you should always monitor KPIs and make the necessary changes to meet targets that are falling behind. 

You May Also Like To Read: The Ultimate Guide to Digital Marketing Strategies for an eCommerce Start-Up


The success of your marketing strategies today depends on the tech tools you will use. As almost every aspect of businesses is being digitalized, you should also embrace technology in your marketing. This includes making your marketing data-driven, using CRM, and other tips discussed in this post. You should also remember to track the results of every tool that you use to ensure you're not spending with no returns. 


Debbie Stewart is a professional marketing and advertising consultant for multiple corporations in the country. With years of experience in crafting different marketing solutions for a variety of business entities, they share their expertise online via blogs and the like.  

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