10 Ways to Improve Your Ecommerce UX and Drive More Conversions

While several factors often lead to high bounce rates, a poor user experience is one of the most common reasons. 

However, if you know what your customers want, it's easier to build your site based on those expectations. Thus, you can refine your digital marketing strategy and enhance your ROI and sales. 

User Experienced Defined

User experience (UX) is how customers feel when interacting with your site. Is searching for their desired product straightforward? Can they quickly check out and purchase the product? 

It's also worth noting the user experience directly affects these key performance metrics: 

1. Average purchase value
2. Conversion rate
3. Frequency of purchase
4. Retention period

There's also a higher chance that satisfied customers will recommend your e-commerce store to others or buy again, making high-value purchases. If you want to boost your e-commerce conversions, you have to give them a positive customer experience. 

Ecommerce UX Tips to Boost Conversions

•  Minimize Friction in the Checkout Process

The goal of your e-commerce software is to offer an easy shopping experience. 

You can drastically improve customer experience by offering more payment options during checkout. These options and mobile compatibility can help you drive conversions to your site. 

Make sure to allow customers to save their billing information for a quicker checkout process on later purchases. 

•  Optimize Product Pages for Conversions

Sometimes, more than generating site traffic is needed. You also need to optimize your site so that site visitors will convert into paying customers. 

Utilize professional, high-quality photos that showcase the product from different angles, allowing visitors to purchase confidently. Furthermore, offer a zoom feature that allows users to see products in detail. 

Make sure that you also write original and engaging product copies. Make it short and sweet. Highlight the best qualities of your product, and enhance searchability by adding headings, using the right keywords, and using bullet points. Doing so makes it easy for search engines and visitors to scan your content. 

• Collect Direct Customer Feedback

You should also use surveys and feedback forms regarding UX optimization. 

One of the best ways to collect site data is by asking customers questions via short and straightforward forms. 

•  Provide Usable Navigation and Smart Search

E-commerce site navigation is vital to the success of your e-commerce site. If people can't find what they're looking for, there's no way they can purchase it. 

Thus, when designing your site, keep your user personas in mind. That way, you can create a seamless user experience while making your business profitable. 

Show visitors a familiar interface in your site's navigation system. Then, segment products into categories depending on the type, design, usage, etc. That way, users can easily find what they're looking for. 

•  Offer Different Payment Methods

There are multiple ways to pay online. While you don't have to offer all of these payment methods on your site, it's still vital that you know your target market so that you can provide payment methods that fit them well. 

•  Offer Free Shipping and Shipping Options

Everyone loves free shipping. So, make sure to add a free shipping sign to convert more customers. Shipping is vital to consider when it comes to online shopping. 

Aside from offering free shipping, you can also allow a free store pick-up. Furthermore, ensure you provide your estimated delivery time, shipping options, and other important information. 

• Optimize for the Whole Sales Funnel

In the same way, you should also optimize all of your site pages for a more positive user experience. This includes your home page, cart pages, category pages, etc. 

Make sure to include the post-purchase experience, like returns and refunds.

To ensure that all of your pages work well, make sure to ask the following questions: 

1. Can users easily navigate between categories? 
2. Is it easy for customers to reach out and talk to someone from your team directly? 
3. Did you place a cart button in the header when buyers are ready to check out? 
4. Is specific information included, like shipping and discounts, and reiterated throughout the product, cart, and checkout pages to reassure customers? 

Many retailers often forget these points and instead focus on optimizing certain pages at the expense of the entire site. 

•  Alert Customers to Offers, Discounts, and Freebies

Customers love sales, promotions, freebies, and so on. So, ensure you notify them of all these benefits on the product page. 

Make sure that you also emphasize them on the cart page. That's because customers are more likely to be drawn in by discounts and bonuses. They may also feel uncertain if these aren't re-emphasized on the cart or product pages. 

Now, if you're running promotions, and advertising on social media, make sure that your landing pages match your ad content. This allows customers to be sure they're in the right place. 

If you're offering your items at discounted prices, place the item's original cost next to the discounted price.

•  Check Your Page Loading Time

Most users expect your site to load quickly, no matter their device. That's why site speed is one of the biggest conversion killers. 

Nowadays, a slow-loading site won't cut it. So, ensure your site loads within the 1-2 second range. That's because, according to data by Cloudflare, pages that load within that given time frame have conversion rate greater than or equal to 1.9%. 

•  Allow Guest Checkout

Only some people have the patience to make an account on your site so that they can purchase your products. 

Thus, allowing guest checkouts leads to a successful conversion rate optimization. You should also make the process of creating your account simple. 

Over to You

If you own an e-commerce site, you know how it's so vital to convert visitors into buyers. However, that's possible by tracking conversion and enhancing the UX of your site. 

These tips will help you better grasp what you need to do to grow your e-commerce site and enhance customer retention in the long run. Good luck!