10 Ways to improve your Ecommerce site
With the COVID-19 pandemic, more businesses saw the need to nurture themselves online. With the help of web development srvices, setting up a website, an ecommerce store, etc., has become a much simpler process.
As much as you have an eCommerce store set up for your business, it is important for you to still make efforts to make it stand out. There are many eCommerce websites, and there are many ways to make your store stand out. One of the ways to do it is by improving your eCommerce store's cart and checkout page.
In this blog, let us discuss how you can improve your store's cart and checkout page.
Importance of improvement of eCommerce store cart and checkout page
It is important to improve your eCommerce cart and the checkout experience. A shopping cart is an indispensable tool for keeping track of the items a customer intends to purchase for online stores. With the use of a shopping cart integrated into a shopping site, a shopper can examine the goods they have picked, make adjustments, add or delete items, and continue the buying process.
Customers will have a better overall shopping experience if the checkout process is simplified, quick, and easy to use, which will decrease cart abandonment and increase sales. According to research, over 70% of all abandoned checkouts include a customer leaving without completing their purchase.
This is one of the main reasons why you should improve your cart and checkout page so that your users have a memorable checkout experience and keep coming back to shop.
How to improve your eCommerce store's site:
You can do certain things to improve your eCommerce cart and checkout page so that your customers don't abandon or get off the page halfway.
Go for mobile-friendly designs.
Smartphone devices are used extensively by people across the world to do shopping on eCommerce websites. Also, if your eCommerce software and seamless checkout experience are on people's mobile screens, you may lose your customers.
eCommerce websites nowadays have separate apps like that of Amazon; however, many people go direct shopping from websites they find on search engines as well when they are interested in buying certain products. Therefore, you must prioritize mobile-friendly design while developing, planning, and optimizing your checkout to ensure a smooth experience for users on all devices.
Allow guest checkouts without sign-ups
Sometimes your customers might want to buy your product, but they need to sign up or register during the checkout. Most often, this is frowned upon as customers don't wish to go through the lengthy process of sign-ups. This can delay and make them reconsider buying the products, leading them to go off the page without making the purchase.
The best way to improve your eCommerce store purchase experience is to postpone signing up and registering forms after checkout. If you don't want to delay your customers, always provide them the option to "guest checkout," where they can complete their purchase with simply an email address.
Give summary and preview of customer's orders
Another great strategy to improve checkout pages is to include a summary and preview of the purchase process. Always provide a summary of the customer's order on the checkout page, especially when they have multiple products.
Having a summary page and preview option will help them confirm their product purchase and build confidence in completing the purchase. It will also help them in seeing if they missed out on something and add new products if necessary to the cart.
Display trust badges on your checkout page
When people feel unsafe or do not see signs of reassurance, they will not take any risks in making the purchase. Therefore, you have to give signals to your customers that they are making the right decision by purchasing from your eCommerce store.
You can do this by displaying trust badges at the bottom of the checkout page. This can be by highlighting badges that show Customer support, easy returns and exchange, shipping updates, etc.
Show complete breakdown of the purchase
Customers are usually offended when there are hidden costs that appear while making the payment. It is always a good practice to display the complete breakdown of the total payment during the checkout. As the consumer prepares to check out, they should have a clear understanding of the total price they will be charged.
This will help you keep the payments transparent and improve your store authenticity. Moreover, this strategy boosts customer loyalty and fosters good relationships.
Show checkout progress bar
Adding a progress bar can improve your checkout page and help your customers see how much of their information has been verified by looking at the progress bar. It doesn't interrupt page content but presents required pages before checkout. This is beneficial if your checkout pages have many procedures or multiple pages.
Fewer distractions on checkout page
Having a clean and clear checkout page with fewer distractions makes it easier for the customers to make their purchases. Distractions may deviate the customer from making the purchase and go to a different page.
Therefore, it is better to follow the best practice of keeping the checkout page with few or zero distractions that could pull your customer away from your store.
Easy addition of further items to cart
Sometimes your customers might want to add further items while they are checking out. They will hesitate to do so if they do not find an easy way to add things to the cart and will not like to go through the whole process again.
Therefore, your checkout page will be improved with an easy option for your customers to add more products to their carts. This can help you in getting more sales and also help customers have a better experience of shopping.
Single page checkout
To improve your eCommerce store cart and checkout page, it is best that your checkout page is limited to a single page. Having multiple pages for checkout will make the process lengthy, and there is a probability of customers abandoning the items in the cart as they do not want to waste time on checkout.
Single-page checkouts provide all the necessary details on one page, letting customers review and finalize their orders without needing to navigate away from the page they are now on. This speeds up the order-taking process by making it easier to focus. The convenience of a one-click checkout for returning clients is another way to enhance the purchasing process.
Error notification while entering details
Manual entry of data by customers during the checkout process can lead to errors. These can be reduced, and more accurate information can be collected by implementing data validation and notifications for input errors. Having verified information guarantees that your clients are providing accurate information.
You can also improve the checkout page by allowing for Google autocomplete, which can help automatically fill up customer information. This can help save time by speeding up the process and enhancing the customer experience.
The items that customers choose to buy from an online store are cataloged in a shopping cart. Any e-commerce website can benefit from a shopping cart system. Customers have the freedom to modify their shopping carts as they see fit.
An expertly designed online storefront can win over customers. Buyers can be prompted to complete a purchase by being shown related products in their shopping basket. It's a great way to showcase a company's professionalism and elevate its image, increasing sales.
There are so many checkout templates available that can be beneficial in having an effective eCommerce store cart and checkout page. We hope the above pointers help you understand how to improve your eCommerce store cart and checkout page and optimize them to customer behavior.