Webtrends Optimize is the best platform for increasing online conversions. It is a powerful, industry-specific portal that comprises a suite of tools for website optimisation. These tools are all aimed at enhancing the digital experience of the visitors.
For starters, Webtrends Optimize offers the features of both AB and multivariate testing. AB testing is the one that is conducted with two or more versions of the same webpage. MVT or multivariate testing analyses the different components of the webpage and figures out the combination that works best for increasing traffic.
Next in line is the website personalisation option that takes into account the various past behaviours of the visitors. The platform essentially uses web analytics to put together and curate a stellar customer journey.
The same UI in the advanced editor is put to use in the case of server-side testing, incorporated with benefits like speed, reach effort and longevity.
