Upland Adestra

Upland Adestra is an intuitive email marketing automation software that helps companies deliver engaging emails at every single step of the customer journey. Companies can use it to deepen customer relationships by curating personalised and automated campaigns as needed. A powerful segmentation tool within Adestra helps users deliver the right text messages based on customer behaviour. The codeless formula of Upland Adestra helps with adequate layout generation and accurate previews. The software's A/B testing formula enables thorough optimisation of ongoing email campaigns, eliminating all chances of formatting errors. Other exclusive features include click to conversion tracking, click quality mitigation and cart abandonment based reports. Organisations related to media and publishing, retail business, restaurants and finance rely on Upland Adestra for seamless business process monitoring.