Oracle Maxymiser

Oracle Maxymiser is a comprehensive marketing solution that helps businesses to launch cross-channel marketing programs and bring together all customer marketing activities in a single place. The software aims to generate a higher return on digital marketing investments and gain customers’ loyalty through better campaign performance. It assists businesses to take real-time performance decisions during their critical campaign cycles. Oracle Maxymiser allows users to create targeted and cross-channel marketing campaigns for personalised B2B marketing. Users can optimise lead generation activities, customer and prospect communications besides automating other marketing activities. The software provides real-time data-driven insights that help businesses to engage, convert and nurture buyers’ experience to increase sales. Oracle Maxymiser also simplifies marketing campaign creation, execution and measurement processes. Businesses can use its built-in intelligence facility to capture real-time customer behaviours and produce advanced B2C marketing campaigns in real-time.