Optimizely

. Optimizely is the world's leading experimentation platform, which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps, and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Additionally, Optimizely's experimentation platform, called Optimizely X, provides tools for web experimentation, personalization, and recommendations. The personalization capability, which may be used for making data-driven decisions, can also be used for serving online advertising.