Nightwatch is an advanced SEO performance tracker and analytics tool for marketers and SEO experts. It has a dashboard with all kinds of relevant data and is very visually appealing, even though it has a ton of information on it. The search visibility metrics are highlighted and show the search performance of your site in numerical terms. There’s a trends overview section that show the most important changes made to your site. Alternatively, notifications are enabled for such changes so that you can be in control of it.
To make it easier for marketers, the tool offers automatic keyword suggestions that can be helpful for growth. It also shows the performance of the listed keywords so you can keep a track of them. Nightwatch offers great segmentation tools that help in understanding and predicting your growth by using relevant keywords. To see the past performance, users can simply check the historical data of each keyword and get a fair idea of how it has performed over the past few years.
