BuiltWith

Visually Identify Good Leads from a List of Websites

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What is BuiltWith?

BuiltWith is a powerful web profiling and lead generation tool that identifies the technologies websites are built with. From content management systems (CMS) and analytics tools to shopping carts and hosting providers, BuiltWith scans and reveals the tech stack behind any website. Founded in 2007, it serves marketers, sales teams, analysts, and developers looking to research market trends, generate tech-based leads, or monitor competitors. With an extensive global database and real-time tracking of millions of websites, BuiltWith provides valuable insights for B2B targeting and strategic planning. It's used by companies like Google, Meta, and Amazon for competitive intelligence and business development.

Pricing of BuiltWith

Basic

USD 295.00
USD 0.00

Suites fixed scope requirements.

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  • Technologies -2
  • Keywords -2
  • Retail Reports -2
  • System Logins -1

Pro

USD 495.00
USD 0.00

Fully featured most popular plan.

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  • Technologies - unlimited
  • Keywords -unlimited
  • Retail Reports -unlimited
  • System Logins -1

Team

USD 995.00
USD 0.00

Unlimited Enterprise Access.

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  • Technologies - unlimited
  • Keywords -unlimited
  • Retail Reports -unlimited
  • System Logins -unlimited

Key Features of BuiltWith

Key Features:
  • API
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Reporting/Analytics
  • Lead Capture
  • Lead Qualification
  • Lead Verification/Validation
  • Lead Database
  • Lead Scoring

Key Specification

Other Categories: Competitive Intelligence Software Lead Generation Tool & Software
Deployment: Cloud Hosted,Hybrid,On Premise,Any
Customer Support: Phone,Email,Live Chat
Languages Support: English

Who uses BuiltWith

StartUps
StartUps
SMEs
SMEs
Agencies
Agencies
Enterprises
Enterprises

Company Details

Company Name: BuiltWith
Headquarter: Australia
Social Media:

BuiltWith Description

Why Choose BuiltWith?

BuiltWith stands out for its vast coverage, reliability, and actionable insights. It doesn't just scan websites—it helps businesses make smarter decisions by providing the tech stack behind any site. Whether you're prospecting for leads using certain platforms (like Shopify or Magento), tracking technology adoption trends, or monitoring competitor stack changes, BuiltWith offers depth and accuracy. Its integrations with CRM systems and its ability to generate highly segmented lists of companies based on their tech usage make it a strategic choice for B2B sales and marketing teams aiming for precise targeting.

Benefits of BuiltWith

BuiltWith delivers several strategic benefits:

  • Competitive intelligence: See what tools your competitors are using.
  • Lead generation: Find companies using or dropping specific technologies.
  • Sales enablement: Identify high-intent leads based on their tech stack.
  • Market research: Analyze trends across industries and regions.
  • CRM enrichment: Add tech stack data to your leads and accounts.
  • Cost savings: Reduce manual research time with automated reports.
  • Timely insights: Track tech usage updates as they happen.

How to Use BuiltWith

Using BuiltWith is simple. Start by visiting the BuiltWith website and entering a domain in the search bar. The platform instantly reveals the technologies that power the site, from CMS and analytics tools to ad tech and eCommerce platforms. Recognized as one of the best lead generation tools & software, BuiltWith goes beyond basic profiling—premium users can access bulk lookups, technology usage reports, and lead generation lists. Sales and marketing teams can create advanced filters (e.g., “websites using Shopify + Mailchimp”) and export highly qualified leads. BuiltWith also integrates with CRM platforms for seamless outreach. Users can even schedule alerts to monitor changes in competitors' tech stacks or broader technology adoption trends.

Features of BuiltWith

  • Website Technology Lookup: Instantly view tech stacks of any website.
  • Technology Trends Reports: See adoption, growth, or decline of tech tools.
  • Bulk Lookup: Analyze multiple domains at once for efficiency.
  • Lead Generation Lists: Create segments based on tech use (e.g., sites using WooCommerce).
  • CRM Integration: Export or sync leads to Salesforce, HubSpot, etc.
  • Tracking & Alerts: Get notified when a website adds or removes technologies.
  • Global Coverage: Millions of sites scanned regularly across industries.
  • API Access: For developers to integrate BuiltWith data into custom tools.

What Makes BuiltWith Different?

BuiltWith sets itself apart with the breadth and depth of its technology tracking. Unlike simple “what CMS is this” tools, BuiltWith identifies hundreds of web technologies across categories like analytics, widgets, hosting, payment processors, marketing automation, and more. It updates its global database regularly, offering highly accurate and current insights. Its advanced filters and detailed lead generation tools make it more than just a lookup tool—it becomes a strategic sales and research engine. The platform also emphasizes transparency, providing full access to data sources and usage patterns, which many competitors don't offer.

Who Can Benefit from BuiltWith?

BuiltWith is ideal for:

  • Sales teams looking to find high-fit leads based on tech stack.
  • Marketers are seeking to segment campaigns by technology usage.
  • Researchers are analyzing industry trends and adoption patterns.
  • Startups are studying competitors’ tools and partnerships.
  • Web developers' understanding of client or competitor site stacks.
  • Investors are assessing the digital infrastructure of portfolio companies.
  • Ad networks identify sites using relevant platforms or analytics.

Is BuiltWith Easy to Use?

Yes, BuiltWith is highly user-friendly. Its clean, intuitive interface allows anyone to enter a domain and instantly receive technology data. For professionals, its advanced features—bulk lookups, custom reports, filters, and integrations—are easy to navigate with clear documentation. Users don’t need technical expertise to extract value; even sales and marketing teams with minimal technical background can create actionable lead lists. Exporting data and syncing with CRMs is seamless, and the dashboard provides helpful visuals and reports. BuiltWith also provides helpful guides and tutorials to assist new users.

What Support Does BuiltWith Offer?

BuiltWith offers a range of support options:

  • Help Center with guides, documentation, and FAQs.
  • Email Support for personalized inquiries.
  • Customer Success to assist with onboarding and enterprise needs.
  • Custom Reports support is available for premium users.
  • API Documentation to support developers integrating BuiltWith into their tech stack.
  •  Product updates & newsletters to stay informed about platform improvements.

Although live chat is limited, their support team is known to be responsive via email.

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Frequently Asked Questions (FAQs)

The user group of BuiltWith are as follows :

  • Startups
  • SMEs
  • Agencies
  • Enterprises

BuiltWith has 3 plans,

  • Basic USD 295.00 Suites fixed scope requirements.
  • Pro USD 495.00 Fully featured most popular plan.
  • Team USD 995.00 Unlimited Enterprise Access.

BuiltWith is not allowing Free Trial.

The key featuers of BuiltWith are as follows :

  • API
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Reporting/Analytics
  • Lead Capture
  • Lead Qualification
  • Lead Verification/Validation
  • Lead Database
  • Lead Scoring

BuiltWith pricing model : Yearly,Monthly,Onetime(Perpetual License)

BuiltWith is Cloud Hosted,Hybrid,On Premise,Any Software.

BuiltWith offers Phone,Email,Live Chat support.

BuiltWith provides Help Guides,Blogs,Webinars for the software training.