White Pencil Studio

Naming, identity, visual language, web design for a premium pre-owned auto dealership which excudes pristine luxury The project required a name for this new company and the creation of its graphic universe, communication tone and visual language. The idea was to make the transition of buying a luxury pre-owned cars understandable and accessible and to make the audiences understand how easy it is to choose and own a pre-owned car For the identity and web design, several objectives and target audiences were taken into account. After a study of keywords and competition analysis as well as a specific SEO analysis, workshops were held to define and structure the different messages according to different types of target audiences.