Smartym Pro

Objective: To develop an entertainment app that enables users to choose the most exciting events (cinema, concerts, exhibitions etc.) according to their location, interests and plans. Solution: When our team received this project, the application was already half-done, but the result of the previous developers left much to be desired. Thus, firstly we had to introduce a lot of changes to the solution existing at that time and rewrite the code. Another challenge was the state of app’s UI/UX which required a lot of effort, too. To define what would be the best for the app, we decided to conduct thorough target audience research and competitor analysis, and used it as the basis for the further design and development. The result of our efforts is the app notable for: – integration with user profile in social networks, as well as identifying user preferences – saving and sharing information – data personalization – filter system to specify the search – engaging and simple user experience. Result: Full and easy-to-use entertainment guide that offers its users plenty of opportunities to keep abreast with cultural life and most exciting events. The rich functionality is implemented in a simple and beautiful design.