MYSense

Description Eu Yan Sang is a traditional Chinese medicine company that specialises in traditional Chinese herbs, health products, and wellness services. It was founded in 1879 in Gopeng, Malaysia, by Eu Kong and initially focused on providing traditional Chinese herbal remedies. Over the years, Eu Yan Sang has expanded its offerings to include a wide range of health and wellness products, including herbal supplements, tonics, and traditional Chinese medicine preparations. The company is known for its commitment to using high-quality natural ingredients and adhering to traditional Chinese medicine principles. Eu Yan Sang has a network of retail outlets and clinics across Asia, including in countries like Singapore, Malaysia, Hong Kong, China, and Australia. Challenge Eu Yan Sang was looking for Chinese pregnant mother KOLs who will be having confinement at home. They had requirements of no collaboration with other TCM / confinement related brands. Besides that, they also wanted to create brand awareness and shout out for Eu Yan Sangs confinement set. Solution MYSense recommended and implemented the service of Influencer Marketing (IM) with finding 9 influencers (Nano & Micro) that fitted the theme to help in promoting their products. Impact The implementation of the strategy helped Eu Yan Sang achieve a reach of 108K, total action of 3694, and cost per reach of as low as RM 0.07.