Maxilect

Project: Building Campaign manager and DMP for globally active MarTech firm. This is an interactive marketing company from US, focusing on the music industry. It offers sales services and solution-driven strategies. The company provides integrated digital marketing campaigns that deliver substantial and measurable results. Problem: Client wanted to solve various business problems: Increase client satisfaction Increase engagement Gain new clients Integrate with key partner (partner wants to remain nameless at the moment) Redesign and replace DSP module and improve targeting capabilities Develop DMP module and enrich it with new features Improve UI/UX Navigate GDPR compliance Solution: At the outset, the whole project was divided into 2 sub-projects. First of all, the solid and scalable back-end including API for key partner had to be developed. Then, the Campaign Manager module redesign and the DMP module development, from the scratch, could take place. Existing UI/UX was to be simplified and standardized. Scope of work: approx. 5 man-months. Outcome: API for key partner was developed New Campaign Manager was implemented DMP module was developed from scratch Solution was implemented in compliance with GDPR Satisfied end users and stakeholders Programming stack: Angular 5, TypeScript, HTML5, Sass, Node.js, npm, Angular CLI OpenJDK 1.8, Kotlin, Spring boot/data/web PostgreSQL, Redis, MongoDB Nginx, Tomcat Jenkins, Docker AWS (ES2, S3, SES, Route 53)