Global IQ Services

When Vitalis Nutraceuticals, a U.S.-based leader in health supplements since the 1990s, reached out to Global IQ Services, their goal was simple but ambitious—completely revamp their outdated e-commerce platform to match their global reputation. Their existing system was clunky, slow, and not built to scale—especially for an older demographic that needed simplicity without sacrificing performance. After a few deep-dive discovery sessions, our team mapped out a custom plan to not just modernize the platform, but future-proof it. Key Challenges We Tackled: Outdated UX that confused users and limited conversions. Performance issues during high-traffic sales periods. A rigid backend that didn’t play nicely with ERP tools. Poor global experience no localization, no multi-currency support. Slow, ineffective product search with limited filtering options. Our Approach & Solutions: We rebuilt the platform from the ground up using Magento 2, focusing on scalability, performance, and ease of use. Here's how: UX Redesign: We redesigned the entire interface with older users in mind, using real behavior data from Hotjar & Google Analytics to shape the layout and interactions. Scalable Backend: Built to handle growth using AWS, with caching and CDN for smooth performance even during spikes. Global Experience: Added multi-currency support and geo-targeted content for international users. Smarter Search: Integrated Algolia and Elasticsearch to deliver lightning-fast, accurate product discovery. ERP Integration: Seamless connection with their internal ERP system streamlined inventory, orders, and reporting. Impact & Results: