GetDevDone

Power BI Transformation for Affiliate Agency Period of cooperation: May 2022 – ongoing Project highlights Data storing and management: Our team led the development and implementation of a forecasting system that aimed to enhance organizational decision-making. Reporting performance: By eliminating excessive calculations and backend requests, we improved performance and reduced AWS costs. Data optimization: We archived outdated data and split active datasets into smaller tables, lifted the AWS computing strain, sped up report generation, and prepared the business for future scaling. Technology solution Data Restructuring & Performance Optimization We restructured oversized datasets by archiving rarely used data and breaking the remaining data into smaller, query-optimized tables. Backend improvements included rewriting queries, applying indexes and partitions, and configuring single-direction relationships to avoid circular dependencies. Forecasting System Integration We built a forecasting module using historical data and AutoML models. These models now provide estimates on channel performance, marketing ROI, and profitability by partner type, all within the Power BI interface. Front-End & UX Enhancements To improve user experience, we implemented streaming operations, preloaded visuals for dashboards, and removed redundant queries, reducing report loading time to under 10 minutes. Business outcome Report Speed – Reduced generation time from 5 hours to under 10 minutes, empowering daily decision-making across marketing and finance. Cost Reduction – Optimized AWS compute and storage costs by minimizing data bloat and inefficient queries. Forecasting Capabilities – The forecasting module enables accurate projections of revenue by campaign, channel, and partner, used daily for ROI and budget decisions. Improved Scalability – The new data model supports hundreds of thousands of records with zero loss in performance. Usability Gains – Analytics and accounting teams now operate in a faster, cleaner, more stable reporting environment.