First Line Software
Think Results
First Line Software is a premier provider of software engineering, software enablement, and digital transformation advisory services. The company leverages its agile technological excellence to efficiently deliver complex projects in retail digitalization, web content management & eCommerce, healthcare IT & real world evidence and data, machine learning and enterprise data management.
Contact Information
Cambridge, Massachusetts 02142 United States
Sydney, New South Wales 12 Australia
Development of retail shopper behavior data collection and analytics system
Social Healthcare Retail
Timeline: 0 weeks Amount: Not Disclosed
Customer is a consulting company that specializes in the development and implementation of BI systems for retailers. Their first proprietary product is a decision support system based on retail shopper behavior analysis. This software analyzes the collected data and converts it into detailed and multi-dimensional reports that assess the shopper behavior in various analytical datasets: Visit duration – the time spent by shoppers in the retail outlet Capture rate – actual visit percentage of the total number of shoppers Loyalty – follow-up call analytics Bounce rate – percentage of shoppers who left without making purchases Outlet heatmap – concentration of retail shopper traffic. First Line Software developed the cloud-based software solution and performed the Development of retail shopper behavior data collection and analytics system testing. Technologically, the monitoring system consists of Wi-Fi routers with advanced weaving, a server collecting and processing the data and a web application which transmits the data and reports to the user. As part of the project, various types of Wi-Fi routers were tested and the most appropriate equipment was selected. Interaction between the sensors and software was developed. Additional functionality was developed: delivery of ads in the form of text messages to subscribed shoppers who pass by the retail outlet and tracking of the staff and business hours for each retail outlet.
