EvenDigit

LA-Language Academy: A language solutions institute based in Australia offers the best quality education to international students. It helps them achieve their desired PTE and NAATI CCL exam scores. Recently, also started the operations in Jalandhar, India. Business Challenge: Increase brand awareness and organic traffic • The website had almost 0 organic traffic. • Poor rankings on Google Map for the local search queries. • The old-fashioned appearance of the website was hampering the user experience. • Keywords were competing within the website pages. • Only the home page was targeted for keywords of all different courses. • No content optimization from an SEO point of view Goal: Rank the website on top in Google organic results for the different courses. Top Ranking in Google Map for the two centers in Australia. Growing the organic traffic to the website Solution: Website Revamp: We recommended doing the complete website design revamp based on our detailed audit and competitor analysis. New Pages: Based on different keyword opportunities, we created separate pages for each keyword group and added relevant, unique, useful content New Opportunities: Created separate pages based on our Keyword GAP Analysis for example, Free Mock Test. So the relevant users can land on the website and subscribe. Google My Business: Created separate listings for both the institute and optimized them for every section Google Listing offers. Results: After 13 months of implementing our SEO strategy, LA-Language Academy achieved Organic users to the website grew to 126,354 and resulted in 1 Million+ sessions on the website. The number of keywords ranking in Google under the top 3 is increased by 305%. The Local Listing is ranking in Google Maps for the keywords like “NAATI CCL training” and “NAATI CCL coaching”. The website is in 1st position for the keywords like “PTE Online Coaching” in Australia