ENWAY | Salesforce Partner

Customer The Cyprus-based telecommunications company. Challenge The Customer previously used Freshsales CRM to manage client information. However, as the company grew, its sales process became fragmented, lacking a unified system to handle leads and customer data. The Customer needed a stronger CRM to simplify their operations and improve visibility into their sales pipeline. The solution also had to support different client types and integrate with tools for lead generation. Solution During the project, ENWAY successfully completed the following steps: - Set up the initial Sales Cloud configuration. - Developed the whole sales process from lead creation to closing a deal. This process reflects the Customer’s unique operations and varies depending on the client’s type (Wholesale, Enterprise, or SMB). - Migrated data from Freshsales CRM. - Integrated LinkedIn Sales Navigator with Salesforce. - Integrated the Apollo platform with Salesforce. - Created reports and dashboards to track key metrics. - Provided user training and ongoing support. Results As a result of ENWAY’s solution, the Customer achieved a fully customized Salesforce platform that streamlined its sales process from lead generation to deal closure. The tailored approach improved sales team efficiency, with processes aligned to the specific needs of different client types. The seamless migration of data from their previous CRM, combined with the integration of LinkedIn Sales Navigator and Apollo, further improved lead management and outreach efforts.