Dillie
Media innovation for beauty and personal care
Dillie is a media innovation partner for beauty and personal care brands.
We specialize in AI video marketing by building, scaling, and optimizing branded content and performance driven media. Breaking through with trending content to produce quality, unique branded assets, we ideate and activate strategies to thrive in a competitive market.
Dillie has become the ideal solution to meet the endless content demand for the best BPC brands in the world.
Contact Information
Delhi, Delhi 90291 India
Authentic Beauty Concept by Henkel Visit Website
Education Startups Consumer
Timeline: 6 weeks Amount: Not Disclosed
Dillie developed a series of UGC-style videos to maximize engagement and conversions during Amazon Prime Day. The campaign leveraged influencer-led storytelling across Meta, TikTok, and Google, using a mix of evergreen and promotional ads. Challenge: Henkel needed engaging, high-performing UGC content to drive awareness and conversions for Amazon Prime Day while optimizing cost efficiency. Solution: Dillie crafted compelling ad creatives and implemented A/B testing by featuring the same creator with two different opening hooks: "Viral Slicked Back Bun" – Focused on trend-driven appeal. "Lazy Girl Hack Slicked Back Bun" – Positioned as a time-saving beauty tip. The testing approach helped identify the most effective messaging to drive engagement and conversion. Result: 34% decrease in CPC and 24% increase in CTR compared to industry benchmarks. 3.7M impressions and 87K clicks during the campaign. Improved ad performance insights through A/B testing of opening hooks.
