BrandForz
We Make Brands Clickable, Credible, Memorable
Elevate your brand with BrandForz – A flagship PR-to-Performance, integrated brand marketing & communication agency in Malaysia, driving visibility, engagement, and growth through proven strategies.
Contact Information
Petaling Jaya, Selangor 59000 Malaysia
Boosting Finforz’s Search Visibility & Local Ranking in SERP Visit Website
Finance
Timeline: 12 weeks Amount: Not Disclosed
Finforz Technologies, a leading fintech solutions provider in Chennai, partnered with us to strengthen their online visibility and capture more targeted leads in the highly competitive fintech market. Our goal was to improve their search rankings, boost local Google visibility, and increase organic traffic using a strategic SEO and local optimization approach. Challenge Low search visibility for key industry terms like “fintech solution provider” and related queries. Limited local SEO presence, making it harder for nearby potential clients to discover the company on Google Maps. Strong competition from established fintech players with high domain authority. Website content lacked keyword optimization and did not fully leverage high-intent search queries. Need to improve click-through rates (CTR) from search impressions. Solution Conducted keyword research & competitor analysis to identify high-value, high-intent keywords in the fintech sector. Optimized on-page SEO, including meta titles, descriptions, header tags, and internal linking to target “fintech solution provider” and related terms. Enhanced Google Business Profile (GMB) with optimized descriptions, services, and categories to improve local ranking. Implemented content updates and added targeted keywords to service pages to improve relevance for search algorithms. Deployed technical SEO fixes to improve site health, page speed, and mobile responsiveness. Monitored performance using Google Search Console, making iterative adjustments to improve CTR and ranking positions. Impact Achieved top Google local ranking for “fintech solution provider” in the Chennai region. Significant improvement in impressions – reaching 48.3K total impressions in the recent performance period. Generated 2.39K clicks from organic search with an average CTR of 4.9%. Improved average ranking position to 24 for targeted keywords. Increased local map visibility, making Finforz one of the top 3 Google Map results for relevant searches. Enhanced brand authority and credibility in the competitive fintech space.
