Website Localization And Its Importance For Businesses
If you’re thinking of expanding your business to a new market in another country, you’ve probably heard the term localization. If your website is successful now, why would you want to change it? The truth is that while your website might be doing great in your current market, there’s no guarantee that it will be in another one. Localization is necessary to get your website and content ready for new countries.
In this article, we’ll be taking a look at exactly what website localization is and the benefits this process has for your business. We’ll also take a look at how to get started with localizing your content and the tools you need, like an Iran proxy, to get started.
What Is Website Localization?
Website localization is the process of adapting your current content to suit a new market in a different country. This includes the translation of content, targeting new relevant keywords, changing images to suit your new audience, and other subtle changes like that to make your content more engaging to your audience.
Studies have shown that 73% of shoppers prefer buying from websites where products and descriptions are in their own language. This isn’t so hard to understand either. Would you buy something from a website where you can’t read what the product is or does?
Only 52% of websites in the world are in English, and of this only, 25% reach global internet users. As such, if you hope to have any success in your new market, you need to communicate with your new clients in their language.
The Benefits of Website Localization
By Localizing your website you’ll experience many benefits within your new market. The first of which will be a much better user experience. Since the content on the website is in their own language it’ll make navigating and using the website much easier and more enjoyable.
By localizing your content you're also establishing it as a brand that can be trusted. You're taking the necessary steps to learn more about your market and adapt your content to its needs. This will also help to build up better brand recognition because people recognize a brand they trust.
By localizing your content for your new market you’ll also improve your SEO(SEO services). Search engines are placing more importance on local content. They want to provide users with recommendations in their own language so that the user gets the most value from their search.
How to Start Localizing Your Website Now
Now that we understand the importance and benefits of website localization, let’s take a look at what you can start doing now to localize your website for a new market.
New Keyword and Market Research
You’ll need to do some research on your new market so that you can localize the content correctly. It will be important to do new keyword research to ensure you target the right markets and users. Keywords aren’t universal and will vary from country to country. You can use a location-specific proxy, like an Iran proxy, to change your IP to one from that country. This will make you appear to search engines as local and you can see local content and get research local keywords and market trends.
Translate Your Website
Next, you’ll want to translate your website to the language of the new market you’re targeting. This is a crucial step, and any mistakes here can affect your success. Don’t just use a free online translator as these can still make serious translation mistakes. Instead, enlist the services of a native translator to correctly translate your content. This will yield better results and won’t have to be redone down the line. Also, when working with a translator, you can ask them to include the newly researched keywords in appropriate places - which is something an online translator can’t do.
Adapt Pricing and Currency
Along with translating your website, it’s also important to adjust the currency and pricing. By keeping your currency the same it makes it difficult for potential clients to really understand how much something costs and they’ll leave to buy the product elsewhere. Along with changing the currency, you also need to ensure that your prices are competitive with other local providers. Again, you can use a proxy, like the Iran proxy mentioned above, to research local prices to ensure yours are competitive.
Adapt Marketing Strategies
You’ll also want to adapt your marketing strategies to your new market. Different markets respond to different stimuli. Colors, images, and even text in marketing campaigns can vary greatly from one country to the next. Take this into account and do some research on successful advertising campaigns in your new market.
To ensure your business is successful when entering a new market in another country, you have to ensure the content of your website is easily accessible to your new clients. Make sure the content is in their language and currency and that the images have been adapted for the new market.