Website Localization And Its Importance For Businesses

If you’re thinking of expanding your business to a new market in another country, you’ve probably heard the term localization. If your website is successful now, why would you want to change it? The truth is that while your website might be doing great in your current market, there’s no guarantee that it will be in another one. Localization is necessary to get your website and content ready for new countries.

In this article, we’ll be taking a look at exactly what website localization is and the benefits this process has for your business. We’ll also take a look at how to get started with localizing your content and the tools you need, like an Iran proxy, to get started.

What Is Website Localization?

Website localization is the process of adapting your current content to suit a new market in a different country. Website localization in the context of mobile app development involves extending the principles of website localization to mobile applications. It's the process of adapting a mobile app to suit the linguistic, cultural, and functional preferences of specific target markets. This ensures that the app is appealing, intuitive, and relevant to users in diverse regions around the world. This includes the translation of content, targeting new relevant keywords, changing images to suit your new audience, and other subtle changes like that to make your content more engaging to your audience. 

Studies have shown that 73% of shoppers prefer buying from websites where products and descriptions are in their own language. This isn’t so hard to understand either. Would you buy something from a website where you can’t read what the product is or does?

Only 52% of websites in the world are in English, and of this only, 25% reach global internet users. As such, if you hope to have any success in your new market, you need to communicate with your new clients in their language.

The Benefits Of Website Localization

By Localizing your website you’ll experience many benefits within your new market. The first of which will be a much better user experience. Since the content on the website is in their own language it’ll make navigating and using the website much easier and more enjoyable.

By localizing your content you're also establishing it as a brand that can be trusted. You're taking the necessary steps to learn more about your market and adapt your content to its needs. This will also help to build up better brand recognition because people recognize a brand they trust.

By localizing your content for your new market you’ll also improve your SEO services. Search engines are placing more importance on local content. They want to provide users with recommendations in their own language so that the user gets the most value from their search.

Website localization is a crucial strategy for businesses seeking to expand their global reach and engage with diverse audiences in various linguistic and cultural contexts. It involves adapting a website to suit the preferences and requirements of specific target markets, encompassing language translation, cultural customization, and other region-specific elements.

One of the primary benefits of website localization is enhanced user experience. By providing content in the native language of the audience, businesses can bridge the communication gap and ensure that visitors can easily navigate the site, understand the products or services offered, and make informed decisions. A seamless user experience leads to increased trust, higher engagement, and ultimately, greater conversion rates.

Moreover, website localization demonstrates a company's commitment to understanding and valuing its international audience. It conveys a sense of respect for different cultures and languages, fostering a positive brand image. Customers are more likely to trust and prefer a brand that makes an effort to connect with them in a way that feels personal and relatable.

Search engine optimization (SEO) is another critical aspect of website localization. Localizing keywords and phrases ensures that the website ranks higher in search results for relevant queries in the target language and region. This significantly boosts visibility and drives organic traffic, ultimately increasing the potential for business growth.

Businesses must also consider cultural nuances and preferences when localizing their website. Adapting colors, imagery, symbols, and design elements to align with the target audience's cultural norms helps in creating a website that feels familiar and appealing. Such attention to detail can significantly impact the perception of the brand and its products.

Website localization is a vital strategy for businesses aiming to thrive in a global market. It facilitates improved user experience, fosters trust and credibility, enhances SEO, and demonstrates cultural sensitivity. Investing in website localization is an investment in reaching new markets and achieving sustainable international success.

How To Start Localizing Your Website Now?

Now that we understand the importance and benefits of website localization, let’s take a look at what you can start doing now to localize your website for a new market.

• New Keyword And Market Research

You’ll need to do some research on your new market so that you can localize the content correctly. It will be important to do new keyword research to ensure you target the right markets and users. Keywords aren’t universal and will vary from country to country. You can use a location-specific proxy, like an Iran proxy, to change your IP to one from that country. This will make you appear to search engines as local and you can see local content and get research local keywords and market trends.

• Translate Your Website

Next, you’ll want to translate your website to the language of the new market you’re targeting. This is a crucial step, and any mistakes here can affect your success. Don’t just use a free online translator, as these can still make serious translation mistakes. Instead, enlist the services of a native translator to correctly translate your content. Understanding how a Translation Management System (TMS) works can further enhance the effectiveness of your translation projects.

This will yield better results and won’t have to be redone down the line. Also, when working with a translator, you can ask them to include the newly researched keywords in appropriate places - which is something an online translator can’t do.

• Adapt Pricing And Currency

Along with translating your website, it’s also important to adjust the currency and pricing. By keeping your currency the same it makes it difficult for potential clients to really understand how much something costs and they’ll leave to buy the product elsewhere. Along with changing the currency, you also need to ensure that your prices are competitive with other local providers. Again, you can use a proxy, like the Iran proxy mentioned above, to research local prices to ensure yours are competitive.

• Adapt Marketing Strategies

You’ll also want to adapt your marketing strategies to your new market. Different markets respond to different stimuli. Colors, images, and even text in marketing campaigns can vary greatly from one country to the next. Take this into account and do some research on successful advertising campaigns in your new market.

Final Thought

To ensure your business is successful when entering a new market in another country, you have to ensure the content of your website is easily accessible to your new clients. Make sure the content is in their language and currency and that the images have been adapted for the new market.