Top 5 Video Making & Editing Software For Small-businesses & Start-ups

Ankit Dhamsaniya
Read Time: 8 Minutes
Top 5 Video Making & Editing Software For Small-businesses & Start-ups

Video material is king in the digital age. It is now essential for small businesses and startups to learn video creation and editing skills in order to stand out in the competitive industry. The potential of video cannot be understated, as it can be used for anything from product promotion to educational presentations to vlogs that tell stories to audiences to simple audience entertainment.

However, selecting the best video editing software might be difficult given the abundance of options available. With varying features and price points in mind, each tool caters to a distinct degree of experience. Your content's professionalism and quality can be greatly affected by the Video editing software india you use, regardless of whether you manage a small staff or are a one-person operation.

We'll walk you through five of the top video editing programmes for startups and small companies in this guide. For your video editing requirements, here are the best 5 video creation and editing software.

Why is Video Editing Software is Important?

Software for editing videos has become a need for companies, schools, and content producers. A large number of people are consuming more and more digital information, and video editing software makes it possible to produce engaging, high-caliber, and culturally relevant videos.

This is essential for efficient marketing, education, and communication as it enables messages to strike a deep chord with a wide range of national audiences. This technology is essential to India's digital revolution since it not only fosters individual innovation but also promotes the growing digital economy.

The digital revolution in India has created a plethora of opportunities for schools, entrepreneurs, and content providers. The increasing need for high-quality films that can successfully captivate viewers' attention and deliver impactful messages is a result of the development in digital consumption. Here's where software for editing videos comes into play.

  • Figma 

Figma is a UI/UX design tool used to create applications, screens, and vector graphics. It also has code-generation, high-fidelity mockup, and interactive prototype features. Although it's largely a browser-based application that works with any operating system, desktop versions for Windows and Mac are also available.

Even if you download the app, Figma always operates online, which is why regular and scattered teams who wish to work together in real time on designs will find it so useful. A project may be updated in real time by several team members, and your designs will always be synchronised and current for everyone who accesses them. 


  1. Libraries
  2. Move
  3. Scale
  4. Vector Networks
  5. Bend
  6. Image-to-Shape
  7. Place Image Tool


Figma is free if you have a small team of two and only need to work on up to three projects at a time. Beyond that, you’ll want the Professional plan, which is $12 per editor per month, or the Organization plan, which is $45 per editor per month.


  1. A number of tools are available in Figma to assist users in producing beautiful designs.
  2. The platform makes it simple to develop new projects without having to start from scratch by offering a large library of templates and plugins.
  3. Furthermore, Figma offers an extensive range of collaboration capabilities that let several people collaborate in real time, no matter where they are in the world.


  1. Figma is a really effective tool, yet some users might find the membership price excessive.
  2. Additionally, it's possible that numerous users won't be able to work on a single project at the same time owing to the platform's real-time collaboration capabilities.
  •  OBS Studio

OBS Studio is a Windows, Mac, and Linux device compatible on-premise video recording and live-streaming solution. Users may record audio and video in real time using OBS Studio. When working on interactive video projects, users may blend specific sounds and recordings using the editing tools.

Users of OBS Studio may record and capture webcam video, upload photographs, annotate text, record browser windows, and use a variety of other sources and media to produce videos. To aid users in editing audio files, an audio mixer tool also has filters like noise gate and noise suppression. When utilising the video transition capabilities, an infinite number of sequences may be chosen or utilised. Customised scripts and plugins are supported by the OBS Studio API.  


  1. Audio mixer
  2. Filters
  3. Customizable controls
  4. Transitions
  5. Hotkeys


  1. Open-Source and Free: OBS Studio is available to a broad spectrum of users, from novice content producers to experienced broadcasters, at no cost due to its open-source nature.
  2. Cross-Platform Compatibility: It is compatible with Windows, macOS, and Linux, providing customers with a flexible option regardless of their operating system of choice.
  3. Extremely Customisable: OBS offers a wide range of customisation choices together with strong video recording and live streaming tools, enabling users to produce broadcasts that are both professional-looking and of excellent quality.


  1. Steep Learning Curve: OBS Studio's extensive feature set and intricate UI may be daunting to novice users, necessitating a substantial time commitment to become proficient.
  2. Performance Problems on Low-End Hardware: OBS Studio can be resource-intensive for users with less powerful hardware, which could cause performance problems when high-quality streaming or recording is being done.
  3. Absence of Built-In interaction Features: OBS does not come with any built-in interaction features, such as chat or polls, which streamers may need to incorporate independently. This is in contrast to certain proprietary systems.
  •  Movavi Video Editor Plus 

A user-friendly video editing programme for both beginners and experts is called Movavi Video Editor. The programme was created by Movavi, a software company that specialises in creating user-friendly multimedia products. Since its founding in 2004, the company has created a wide range of applications to assist customers in converting, editing, and recording media files.

Movavi Video Editor is an easy tool to learn and master, and it’s advanced features allow you to quickly create impressive videos. It’s perfect for creating cinematic videos, slideshows, video clips for social media, and even professional-looking movies. 


  1. Media Library
  2. Speed Adjustments
  3. Split/ Merge
  4. Text Overlay
  5. Stabilization
  6. Chroma Key/Green Screen
  7. Voice Over
  8. Social Sharing


The Movavi Video Maker Free 7-day trial period has some limitations: a watermark on the output videos and, if you’re saving a project as an audio file, the ability to save only half the audio length. There are two licence options available for personal use: one-year and lifetime. The pricing of the video editor is $54.95 annually or $74.95 for a lifetime. Business plans are also available - the 1-Year Subscription costs $109.95, while Lifetime License costs $186.95. 


  1. User-Friendly Interface: With its user-friendly interface, Movavi Video Editor Plus makes it simple for novices to begin editing movies without requiring a significant learning curve.
  2. Broad Features: To meet the demands of both novice and expert editors, the programme offers a vast array of editing tools, effects, and transitions to improve videos.
  3. Performance Efficiency: It is a time-efficient option for video editing jobs because of its quick rendering and processing rates.
  4. Multi-Platform Support: This feature gives users freedom to switch between multiple operating systems and is available for both Mac and Windows.


  1. Restricted Free Version: Movavi Video Editor Plus's free edition has very few functions and outputs videos with a watermark, so in order to use it to its full potential, you'll need to upgrade.
  2. Cost: Although not the most costly product available, the complete version's price may be a turnoff for individuals or small businesses on a limited budget.
  3. Advanced Features: Professionals may find the tool lacking in advanced features and capabilities when compared to industry-leading software, even if it may be enough for the majority of users.
  •  Filmora

A software firm based in Shenzhen, China, was established in 2003 and produces the video editing programme Filmora. Filmora is aimed at small and medium-sized enterprises as well as individuals searching for an inexpensive, user-friendly video editing solution. It may be downloaded as a desktop programme for Windows and Mac.

Filmora provides online FAQs and lessons as well as support tools. Support by phone and email is also offered during regular business hours. To assist users in learning video editing skills, the programme has built-in lessons. Industry-standard encryption techniques are used by filmora to safeguard user information and stop illegal access.


  1. drag-and-drop timeline video editing
  2. transitions, titles, effects, animations
  3. chroma key green screen editing
  4. audio editing tools
  5. ability to export videos for social media platforms
  6. screen recording module
  7. integrates with stock media libraries


There are yearly and permanent licence options available for Filmora. For people or small teams, the standalone Filmora licence starts at $39.99 USD. Annual memberships qualify for further savings. An extra charge of $39 per year can be made to access stock media libraries via the filmstock plugin. Compared to professional suites, which may cost hundreds of dollars per user, the total cost of ownership is still reasonable and depends on the size of the team and the capabilities that are wanted.


  1. User-Friendly Interface: Filmora has an easy-to-use interface that makes it suitable for novices while providing complex functionality for more seasoned users.
  2. Vast Range of Features: To meet a wide range of editing requirements, the programme provides an extensive suite of editing tools, including effects, transitions, and colour grading choices.
  3. Reasonably priced: When compared to other high-end video editing programmes, Filmora's price is comparatively low, which draws in people and small companies on a tight budget. 


  1. Limited Professional Functionality: Professional videographers may feel that Filmora is lacking in some of the more sophisticated functions available in industry-standard software, despite the fact that it is a great tool for novices and intermediate users.
  2. Filmora's free edition has a watermark on videos, which might be an inconvenience for people who want to create content for commercial or public use but don't want to pay for the full version.
  3. Performance Problems on Older machines: According to some users, Filmora can be resource-intensive, which might cause problems with performance on machines that are older or less powerful.
  • Hireflix

Hireflix is a leader in the one-way video interviewing space, sporting a minimalist and modern interface that's super easy to navigate. SMBs love the simplicity and the scalability, plus the 1-month free trial the software provides.


  1. API
  2. Activity Dashboard
  3. Applicant Tracking
  4. Application Management
  5. Collaboration Tools
  6. Commenting/Notes
  7. Customizable Branding
  8. Email Management


  1. Small: This $75/month package is best suited for companies with less than 50 employees.
  2. Medium: This $150 monthly package is designed for mid-sized businesses that employ between 50 and 250 people.‍bespoke: For businesses, hiring agencies, and other use cases, Hireflix provides a bespoke quotation. 


  1. Hiringflix is easy and uncomplicated. The interview may be taken by candidates at any time, from any location, and with any kind of device or browser. There is no need to register, log in, or submit an application.
  2. Unlimited users, unlimited current jobs, and unlimited interview themes are included in all plans.
  3. Needs no technical skills, and may be installed right away. 


  1. 12 ATSs with limited native integration capabilities.
  2. No scheduling or live video interviewing features integrated in.
  3. Only video question types are accepted; no other forms are supported.

Types Of Video Editing Software

  1. There are several types of video editing software available on the market, each designed to meet different needs and skill levels.
  2.  Firstly, beginner-friendly options offer intuitive interfaces and basic editing tools, making them perfect for individuals new to video editing. 
  3. On the other hand, professional-grade software comes packed with advanced features like color grading, 3D editing, and multi-cam editing capabilities, catering to experienced editors and filmmakers. Online video editors provide flexibility and convenience, allowing users to edit from any device with internet access, but typically have fewer features compared to their downloadable counterparts.
  4.  Lastly, open-source video editors offer a cost-effective solution with the added benefit of community-driven improvements, though they might require a steeper learning curve.
  5.  Each type of software has its unique set of features, advantages, and limitations, allowing users to select one that best fits their project requirements and expertise level.


Techimply has emerged as a pivotal platform within the Indian software ecosystem, offering comprehensive listings that cater to a wide spectrum of business needs. By providing detailed information on various software solutions video editing software, Techimply enables businesses to make informed decisions, ensuring that they select the software that best aligns with their operational goals and objectives.

The platform's dedication to facilitating the discovery of optimal software solutions underscores its significant role in the digital transformation narratives of Indian companies. Techimply stands as a testament to the potential of digital platforms in streamlining the process of software acquisition and integration, thereby accelerating the growth and efficiency of businesses across India.

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