Tips for Scaling Your DAM Software to Meet Growing Business Needs
Industry analysts have identified a surging trend in the Digital Assets market, with forecasts predicting a dramatic increase in user numbers over the next few years. By 2027, 412.20 million users will be accessing digital assets, representing an impressive compound annual growth rate of 17.9%.
With an increasing demand for secure online transactions and innovative new digital experiences, this segment will likely continue to expand. Therefore, companies must prepare for increasingly sophisticated user demands and enhance products and services to meet these changing consumer needs.
To stay competitive and ensure consistent performance, businesses must scale their digital asset management (DAM) software according to their growth. Here are some tips on how businesses can scale DAM software to address their needs:
Invest In Infrastructure
The best way to ensure scalability is by investing in top-notch hardware and software that can handle large amounts of data and traffic. This will prevent any delays or downtime on the system when the user base increases.
Here are some tips on investing in infrastructure:
Consider using cloud hosting solutions to save money. Cloud hosting is a great way to scale up quickly and cost-effectively, as users can access more resources without investing in additional hardware.
Invest in high-quality hardware that is reliable and efficient. This will ensure the system runs smoothly and efficiently, even with increasing traffic or data load.
Use automated systems like configuration management tools to manage servers and ensure they run optimally. Automation also helps get the most out of investments by consistently applying all updates across all servers.
Use caching technologies like memcache or Redis for faster loading times and improved performance.
Monitor the system’s performance regularly to identify areas where improvements can be made and ensure the system is running optimally.
Increase Storage Capacity
Growing businesses should anticipate increased demand for digital assets and invest in additional storage capacity accordingly. They must further leverage cloud storage solutions that allow for easy scalability.
Some ways enterprises can increase storage capacity include:
Investing in larger hard drives or an external drive with the ability to expand its capacity.
Purchasing additional servers and adding them to the network.
Utilizing cloud storage solutions, such as Amazon S3 or Microsoft Azure, which allow for easy scalability and low cost of entry.
Consolidating data onto a single server to reduce costs by eliminating redundant resources.
Implementing virtualization technologies, such as VMware or Hyper-V, to optimize system utilization and make more efficient use of existing hardware resources.
Archiving historical data that is no longer actively used but may need to be accessed in the future. This will help free up space on primary storage devices.
Introduce User Roles
Organizations should consider introducing different levels of access to control who can view and manage digital assets. This will ensure that only authorized personnel can modify or delete important files.
There are a couple of ways to create user roles. The first is on a case-by-case basis—each user receives access to specific information, and that access can be revoked or modified as needed.
The second method is to assign users predefined roles with an associated set of permissions: for example, the marketing team might have access to logos, while the engineering team has rights to blueprints and schematics.
Businesses should also consider introducing multi-factor authentication (MFA) as an additional layer of security. With MFA enabled users must pass two (or more) separate security protocols before gaining entry into their accounts.
This will reduce the chances of unauthorized personnel accessing sensitive data and make it more difficult for malicious actors to breach digital assets.
Implement Analytics Tools
Analytics tools are invaluable for quickly understanding how well a digital asset library resonates with users. Dashboards, reports, and Key Performance Indicators (KPIs) can provide an up-to-date overview of user engagement, such as the number of visits, downloads, or clicks on the library components.
This valuable information can be used to adapt content and layout so that the digital asset library becomes even more accessible and engaging for customers.
Companies can leverage the following analytics tools to track the engagement and performance of their digital asset library:
This powerful tracking tool helps organizations understand the number of website visits, page views, time spent on pages, bounce rates, and more.
With Heatmaps and Session Recordings, Hotjar provides insights into where users click or spend most of their time on a website.
Using its unique customer journey analysis feature, this tool allows companies to monitor user behavior over time and identify potential issues that may be preventing customers from engaging with the digital asset library.
Leverage Third-Party Integrations
Integrating the DAM with third-party tools, such as Adobe Creative Cloud, Salesforce, Dropbox, and Google Drive, can help streamline workflows and save time.
Here are a few ways DAM integrations can be used to maximize productivity:
- Connect Adobe Creative Cloud with DAM so that users can access evergreen assets directly from within their Adobe software. This eliminates the need to switch between tools constantly and speeds up workflow.
- Leverage Salesforce integration to ensure customer-facing materials are always up-to-date with accurate data. This certifies that customer service reps have access to the most relevant content for every customer interaction.
- Use Dropbox or Google Drive integration to save digital assets in multiple places at once, eliminating redundant tasks and saving time on file management.
Invest in Training
Users should understand how to navigate the system quickly and easily to manage their digital assets efficiently. Consider investing in user onboarding sessions and hands-on guidance when introducing new features or updates.
Here are a few training programs that can help companies prepare:
- Technical Courses – Businesses can focus on the basics of managing digital assets, such as safe file storage and data backups. They can familiarize users with methods for securely transferring data or editing content within the system.
- User Experience Training – Firms should clearly understand how users interact with the system from their first login to staying organized and productive. They may include topics like navigating menus and settings, finding files quickly, setting up notifications, and protecting privacy.
- Operational Practices – Enterprises must teach users the best practices for running operations within the system. They can discuss tips for correctly maintaining the digital asset library, preparing versions of workflows rapidly in response to changes, automating processes when possible, and more.
By following these tips, businesses can scale their DAM software to meet their growing business needs. With an improved product offering and enhanced user experience, companies will be better equipped to cater to the demands of an ever-changing market landscape.