Almost every market sector has possibilities for augmented reality (AR). Modern AR applications are increasing consumer happiness and boosting sales. Aside from that, augmented reality can increase conversions and facilitate in-store and online shopping for consumers.
Customers can be drawn closer to your product and give your company an advantage in the market when they are connected to the things they purchase in a tangible, tactile, and visual sense.
How Can AR Increase the Flow of Sales?
Here are several ways augmented reality enhances consumer experiences and business outcomes.
Eliminating indecision
The inability to connect with products and test them to ensure it is what they are seeking was one of the reasons people have been hesitant to buy some items online. Uncertainty breeds indecision. As retail shifts steadily online, augmented reality instills newfound confidence in online shopping and will boost the market's worth.
Boosting the shopping experience
After a pandemic, contactless transactions will become more commonplace. AR will transform retail and e-commerce growth. It will do so by turning online purchasing into an all-inclusive experience while also raising customer appreciation and satisfaction to new heights.
Giving interactive packaging value
Customers can more clearly observe the enhanced visual experience of a product's packaging thanks to augmented reality. Customers interact more with the goods and have a more rewarding purchasing experience when they examine a 3D image of the package.
This is because they can notice product details that they otherwise would not have seen without interacting with the product packaging via AR.
Offering "try before you buy" options
AR allows customers to test products before buying them without going to a store. For instance, Nike uses augmented reality to assist buyers in selecting the ideal pair of footwear.
Another example is L’Oreal. Through the use of augmented reality, clients may choose hair color and style by first seeing how they would appear on them. L'Oreal uses technology to enable potential customers to "do their hair" through the app.
Self-service
Customers may access FAQs, manuals, and other product materials through the AR overlay. AR remote assistance can replicate those experiences in place of one-on-one consultations or standing in lines to use customer support services.
Additionally, using e-commerce chatbots enables clients to quickly navigate to the checkout page after finding the exact item they're looking for in an extensive catalog or finding out about current deals.
Artificial intelligence chatbots can assist customers and help them to make quick transactions by responding to particular customer questions with information or recommendations. For instance, eBay's ShopBot leads buyers through its products and makes recommendations just like an actual salesperson would.
Why AR Helps Increase Sales Pipeline
Why does AR have the ability to sway people's purchasing choices? Let’s find out.
A stronger sense of ownership
Consumers are more likely to purchase familiar products. It indicates that customers are more likely to make a purchase if they have enough time to interact with an item, be sure that it is completely fit for their setting, and picture owning this object.
Customers are more responsive to buying a thing when they identify with it. The ability to visualize and interact with objects makes augmented reality a persuasive sales tool.
Offers an experience that involves emotions
Along with reasoning, emotions play a significant role in purchasing decisions. People are more eager to experience positive feelings in the future the more positive emotions they experience while interacting with a product.
It motivates customers to purchase those goods since they are associated with happy emotions. Customers may shop more frequently after having an excellent encounter with augmented reality.
Removes uncertainties
Customers use both reasoning and emotion to select from several offerings. They frequently consider the benefits and drawbacks before purchasing in order to choose wisely. Customers can choose another merchant if marketing efforts have not convinced them that a particular product would completely meet their demands.
Augmented reality can assist customers in dispelling their skepticism regarding the features and alternatives of products due to its visualization capabilities. Customers are more inclined to buy a product if they know its benefits, which means that AR adds to its customer value.
Retailers That Use AR Technology
In order to make it simpler for you to find the perfect item to purchase, many retailers are releasing augmented reality apps. Here are some retailers whose mobile apps support augmented reality. Before your next trip to the mall or online order, you should test one of these.
IKEA
IKEA Place, an augmented reality software, will revolutionize how you shop for furniture. Point your smartphone camera to your living space using the IKEA Place app. The program then automatically takes measurements of the area and makes suggestions for furniture that will fit there. The IKEA app was one of the first apps to use Apple's augmented reality technology.
Target
Customers can virtually view things in their homes using Target's app capability. Similar to other augmented reality furniture buying apps, the See It in Your Space feature lets users explore different products in a 3D view inside their own homes.
Sephora
The cutting-edge smartphone app from Sephora includes a Virtual Artist. The Virtual Artist offers customers the chance to virtually try on products by using facial recognition technology.
Customers use the app to scan their faces. They can then use the app to try on various cosmetic colors. They can swiftly and simply purchase things using the app if they like their virtual appearance and get cosmetic instructions within the app.
For instance, if a user completes a contouring course, the software will digitally overlay what appears on the user's face.
Nike
The Nike Fit app includes an augmented reality function. Customers can use the tool to determine their actual shoe size.
Users only need to point their phone's camera at their feet to activate the app's capabilities, and it will then calculate their shoe size. In less than a minute, the customer can complete all of this from the convenience of their home.
The customer's shoe size is saved in the app once established. If a consumer decides to purchase shoes in-store, a salesperson only needs to scan a QR code in the app to obtain the customer's shoe size.
Wrapping Up
The way companies market their products and make them available to customers online and in shops is about to change thanks to augmented reality. To innovate and remain competitive, it's critical to gain a head start immediately and start putting solutions into practice.
AR offers real-world uses that can enhance customer satisfaction. AR offers enormous potential to enhance many aspects of the in-store shopping experience, from indoor navigation to try-before-you-buy experiences at home.
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