Every missed call is a potential customer lost to a competitor. For service businesses, that risk peaks when staff are on a job, with another client, or away after hours. An AI receptionist closes that gap by answering each call immediately and scheduling the appointment directly into your calendar.
The capabilities of these tools vary widely, however. Some only record a message, while others send the caller a scheduling link and leave the booking to them. This guide evaluates eight leading AI receptionists in 2026 on pricing and phone system compatibility, with priority given to solutions that book appointments directly into your calendar.
Quick Answer:
-
Marlie AI: Best AI receptionist overall. Books jobs into your real calendar, texts you a summary of every call, and connects to 130+ CRMs, from $49/month.
- RingCentral AI Receptionist: Best for routing calls across a larger team. Works with any phone system, from $49/month for 100 minutes.
- Goodcall: Best for businesses with lots of repeat callers. Bills per unique customer instead of per minute, from $79/month.
- Nextiva XBert: Best for phone, text and web chat in one agent. $99/month for 100 conversations.
- Quo (Sona): Best for teams already using Quo, formerly OpenPhone. 10 AI-handled calls free each month on any Quo plan.
- CloudTalk AI Voice Agents: Best for multilingual callers. Understands 70+ languages and accents, from $99/month for 200 minutes.
- Newo: Best for restaurants and dental offices. Free pay-as-you-go start, with a $299/month AI Receptionist plan.
- Retell AI: Best for building a custom AI receptionist. Pay-as-you-go from $0.07 per minute, aimed at developers and agencies.
AI Receptionists at a Glance
|
AI Receptionist |
Type |
Starting Price |
How You're Billed |
Keeps Your Current Phone System? |
Free Trial |
|
Marlie AI |
Standalone receptionist |
$49/mo (250 min) |
Per minute |
Yes, via call forwarding |
14 days |
|
RingCentral AI Receptionist |
Phone-provider add-on or standalone |
$49/mo (100 min) |
Per minute |
Yes, via forwarding or SIP |
Yes |
|
Goodcall |
Standalone receptionist |
$79/mo (100 customers) |
Per unique caller |
Yes, via call forwarding |
Free demo agent |
|
Nextiva XBert |
Phone-provider add-on or standalone |
$99/mo (100 conversations) |
Per conversation |
Standalone option available |
14 days |
|
Quo (Sona) |
Built into a phone system |
Quo from $19/user/mo, plus usage tiers |
Per call (credits) |
No, works only inside Quo |
7 days |
|
CloudTalk AI Voice Agents |
Built into a phone system |
$99/mo (200 min) |
Per minute |
Runs on CloudTalk |
14 days (50 AI min) |
|
Newo |
Standalone receptionist |
$0 to start, $299/mo plan |
Per unit (about one call) |
Yes, via call forwarding |
50 free units |
|
Retell AI |
Developer platform |
$0.07 to $0.31/min |
Per minute, usage only |
Yes, bring your own telephony |
$10 in credits |
Pricing taken from each vendor's public pricing page in November 2026. Plans change often, so confirm on the vendor's site before you buy.
The Front Desk Scorecard
A receptionist has five core jobs. Here is which AI receptionist handles each one, and the cheapest plan where it's included.
|
AI Receptionist |
Answers 24/7 |
Books Into Your Calendar |
Transfers to Staff |
Custom Intake Questions |
Texts the Caller |
|
Marlie AI |
All plans |
From $99 (Standard) |
From $99 (Standard) |
All plans |
All plans |
|
RingCentral AI Receptionist |
All plans |
All plans |
All plans |
All plans |
All plans |
|
Goodcall |
All plans |
All plans |
All plans |
Yes |
Not listed |
|
Nextiva XBert |
All plans |
All plans |
All plans |
All plans |
All plans |
|
Quo (Sona) |
All plans |
Sends a scheduling link only |
Yes |
Yes |
Yes, mid-call |
|
CloudTalk AI Voice Agents |
All plans |
Yes (Google, Outlook) |
Yes, conversational routing |
Yes |
Not listed |
|
Newo |
All plans |
Yes, via integrations |
Yes, call routing |
Yes |
Not listed |
|
Retell AI |
You build it |
You build it |
You build it |
You build it |
You build it |
How We Ranked These AI Receptionists
We treated each product like a front desk hire and checked it against the five jobs in the scorecard above, using each vendor's own website, pricing page and help documentation. We then weighed three practical questions: what the first useful plan really costs, whether you can keep your current phone number and provider, and how long a non-technical owner needs to go live. Products that book appointments directly into a calendar, instead of texting a link, scored higher, because a booked appointment is the outcome most businesses hire a receptionist for.
What Is an AI Receptionist?
An AI receptionist is a voice AI agent that answers your business phone the way a front desk employee would. It greets callers, answers questions about your services, hours and prices, books or reschedules appointments, collects the caller's details, and transfers urgent calls to the right person. Unlike a phone tree, callers just say what they need in their own words. Most AI receptionists run 24/7, handle several calls at once, and send you a written summary after every call.
1. Marlie AI: Best AI Receptionist Overall
Marlie AI is an AI receptionist built for service businesses that win work over the phone, including plumbers, HVAC and roofing contractors, locksmiths, towing companies, law offices and salons. It picks up in about 2 seconds, day or night, and the company reports more than 1 million calls handled so far.
Marlie is built around finishing the job a caller rang about. On the Standard plan and up, it checks your live availability and books the appointment straight into Google Calendar, Outlook or Calendly, and it can reschedule bookings for callers. Every call ends with a text and email report showing who called, what they need, where they are and how urgent it is. On Pro, Marlie can text callers a Shopify or Square checkout link, route calls to different departments, and learn from documents you upload. Premium adds ring-in-sequence transfers, where each staff member hears who's calling and presses 1 to take the call.
Setup takes about 15 minutes. You enter your website or Google Business Profile, Marlie builds the receptionist from it, and you forward your existing number. Marlie lists 130+ CRM integrations, including Jobber, Housecall Pro, FieldPulse and AccuLynx for field service, Clio for law firms, and HubSpot and Salesforce, plus 8,000+ apps through Zapier.
Best For: Home service and local businesses that want booked jobs from every call, not just messages.
Pros:
- Most minutes at the entry price on this list (250 minutes for $49/month)
- Real-time calendar booking, rescheduling and, on Pro, cancellations
- 130+ native CRM integrations, with strong field service coverage
- 14-day free trial, month-to-month billing, and spam and robocall screening on every plan
Cons:
- Calendar booking and call transfers start on the $99 Standard plan, not the $49 Basic plan
- Payment options beyond Shopify and Square checkout links are still in beta
- Enterprise pricing requires a sales call
Pricing: Basic $49/mo (250 min, then $0.35/min), Standard $99/mo (500 min, then $0.35/min), Pro $199/mo (1,000 min, then $0.30/min), Premium $399/mo (2,000 min, then $0.25/min).
2. RingCentral AI Receptionist: Best for Routing Calls Across a Team
RingCentral AI Receptionist, or AIR, comes from one of the largest business phone providers, but you don't need a RingCentral phone plan to use it. It works with any phone system through call forwarding or a SIP connection, and RingCentral customers get their extensions, contacts and business hours synced automatically.
Routing is where AIR stands out. It can send callers to the right person by name, department, location or keyword, and it passes along a call summary so the caller doesn't repeat themselves. It also books into Google, Outlook or Calendly, logs leads to Salesforce, HubSpot or Zoho, and switches languages mid-call across English, Spanish, French, Italian, German and Portuguese. You can launch unlimited AI receptionists, for example one per location, on the same plan.
Best For: Multi-location businesses and teams that need calls routed to the right person or office.
Pros:
- Works with any business phone system, not just RingCentral
- Routing by name, location, department or keyword, with context passed to staff
- Six languages with automatic mid-call switching
- HIPAA and SOC 2 compliance listed on the pricing page
Cons:
- Only 100 minutes at $49/month, and overage is $0.50 per minute
- Calls are rounded up in 30-second increments
- Shopify and WhatsApp integrations are listed as coming soon
Pricing: Standalone from $49/mo (100 min). Bundled with a RingEX phone plan from $39/mo plus $30/mo for RingEX Core. Overage $0.50/min.
3. Goodcall: Best for Businesses With Many Repeat Callers
Goodcall's pricing model is its main selling point. It doesn't meter minutes or calls. Instead, it charges for each unique phone number it talks to in a month, so a customer who calls back five times counts once, and spam and wrong numbers don't count at all. A nine-minute booking call costs the same as a thirty-second one.
Setup happens by talking to Gabi, Goodcall's own AI, which builds your agent from plain-English instructions and lets you change it the same way. Your agent is made up of "workers" such as a booker, a message taker and a knowledge expert. Every plan includes a local phone number, or you can forward your existing one.
Best For: Shops and practices where the same customers call often, such as salons, clinics and repair businesses.
Pros:
- Billed per unique caller, with no charge for spam or call length
- Overage drops to 15¢ per customer on the Scale plan
- Phone number included on every plan
- Agent edits in plain English, unlimited on every plan
Cons:
- Higher entry price than Marlie or RingCentral at $79/month
- Starter plan allows only one external tool connection and one team member
- No time-limited trial, only a free demo agent before you add a number
Pricing: Starter $79/mo (100 customers, then 79¢ each), Growth $129/mo (500 customers, then 26¢), Scale $299/mo (2,000 customers, then 15¢).
4. Nextiva XBert: Best for Phone, Text and Chat in One Agent
XBert is Nextiva's AI employee. It answers calls, replies to text messages and handles website chat, so one agent covers every channel a customer might use to reach you. It can answer questions, qualify leads, book or reschedule appointments, and hand complex requests to your team with the full conversation attached.
XBert is available on its own or as an add-on to a Nextiva phone plan. Nextiva says you can launch it in under 5 minutes from your website or Google Business Profile. Billing is per conversation, and calls under 30 seconds don't count.
Best For: Businesses that get as many texts and chats as phone calls.
Pros:
- One AI agent across voice, SMS and web chat
- Calls under 30 seconds aren't billed
- 14-day free trial plus a 30-day money-back guarantee
- Platform is SOC 2 Type II audited and ISO 27001 certified, and HIPAA-eligible with a BAA
Cons:
- 100 conversations for $99 is less volume than per-minute plans at the same price
- $1.50 per extra conversation adds up quickly for busy lines
- Most advanced features are tied to Nextiva's wider NEXT platform
Pricing: $99/mo for 100 conversations, then $1.50 per conversation. No long-term contract.
5. Quo (Sona): Best for Teams Already Using Quo
Quo, the business phone app formerly called OpenPhone, includes an AI agent called Sona on every plan. Sona answers calls when your team is busy or after hours, answers common questions, takes messages, captures lead details and transfers callers who need a person. It can also text a scheduling link, form or directions while the caller is still on the line.
Sona is the cheapest way to try an AI receptionist if you're already a Quo customer, because 10 calls a month are free. The catch is that it only works inside Quo, so you'll need to move your phone line to Quo to use it, and it sends booking links instead of booking directly.
Best For: Small teams that already run their business line on Quo.
Pros:
- 10 AI-handled calls free every month on any Quo plan
- Texts links and forms to callers mid-call
- Native Quo integrations with HubSpot, Salesforce, Jobber, Housecall Pro and Clio
- Usage caps help avoid surprise bills
Cons:
- Works only with Quo, not with other phone systems
- Sends a scheduling link rather than booking appointments itself
- English, Spanish and French only, and it can't switch languages mid-call
Pricing: Quo plans from 19/user/mo(15 billed annually). Sona tiers: $0 (10 calls), $25/mo (40 calls), $49/mo (100 calls), $99/mo (250 calls), $199/mo (600 calls), with overage from $1.00 down to $0.45 per call.
6. CloudTalk AI Voice Agents: Best for Multilingual Callers
CloudTalk is a cloud call center platform, and its AI Voice Agents add an AI receptionist that answers inbound calls 24/7. The headline feature is language coverage: CloudTalk says its agents understand and answer in more than 70 languages and accents, which is the widest range on this list.
The AI Receptionist answers FAQs, routes calls conversationally instead of through a phone tree, takes messages, blocks spam and robocalls, and books appointments in Google or Outlook. For more complex work such as payments, invoices or multi-step support requests, CloudTalk sells a separate AI Specialist tier.
Best For: Businesses with callers in several languages, and teams already using CloudTalk as their phone system.
Pros:
- 70+ languages and accents
- 14-day trial that includes 50 AI Voice Agent minutes
- Phone numbers in 160+ countries
- SOC 2, GDPR and HIPAA listed on the pricing page
Cons:
- Built around CloudTalk's own phone system
- US and Canadian customers pay an extra 11% compliance and administrative fee on the subscription
- Advanced workflows require the AI Specialist tier, from $349/month
Pricing: AI Receptionist from $99/mo (200 min). AI Specialist from $349/mo (1,000 min). CloudTalk phone plans from $25/user/mo billed annually.
7. Newo: Best for Restaurants and Dental Offices
Newo builds an AI receptionist from your website and then completes the next step in the tools you already use, such as booking a table or a dental appointment. Its industry pages focus on restaurants, dental and orthodontic practices, and contact centers, and it handles voice, web chat and social messaging from a single balance.
Newo bills in units rather than minutes. A voice call between 30 seconds and 3 minutes is one unit, a call of 30 seconds or less is 0.2 units, and spam disconnected within 30 seconds is free. You can start with 50 free units and no card on file.
Best For: Restaurants, dental offices and other appointment-heavy single-location businesses.
Pros:
- Free start with 50 units and no payment method
- Spam, instant hang-ups and failed calls cost nothing
- Voice, web chat and social messaging on every plan
- HIPAA BAA, SOC 2 Type 1 and ISO 27001 listed
Cons:
- The paid plan is $299/month, the highest entry price on this list
- Each plan covers one agent at one location, so multi-location businesses need Enterprise
- Calls over 3 minutes are billed in 3-minute blocks
Pricing: Pay As You Go $0 to start (50 free units, then $1.75/unit). AI Receptionist $299/mo (200 units, then $1.50/unit). Enterprise custom.
8. Retell AI: Best for Building a Custom AI Receptionist
Retell AI isn't a ready-made receptionist. It's a voice AI platform that developers and agencies use to build their own, choosing the language model, voice provider and phone carrier that fit. That flexibility makes it popular with agencies that set up AI receptionists for clients.
Pricing is purely usage-based, between $0.07 and $0.31 per minute depending on the model and voice you pick, with no platform fee. Every account gets 20 concurrent calls free and $10 in starting credits. You can bring your own phone carrier through SIP at no extra telephony charge.
Best For: Developers, agencies and businesses with an in-house technical team.
Pros:
- Low per-minute cost with no monthly minimum
- Choice of language models and voices
- 20 free concurrent calls and $10 in free credits
- SOC 2 certified and HIPAA-ready
Cons:
- Requires building and testing the agent yourself
- Booking, transfers and integrations must be configured, not switched on
- Total cost is harder to predict because it depends on the model, voice and add-ons you choose
Pricing: Pay-as-you-go $0.07 to $0.31/min for voice agents. Enterprise volume pricing on request.
Standalone, Phone-System Add-On or Build-Your-Own?
AI receptionists fall into three groups, and picking the right group narrows your choice quickly.
- Standalone AI receptionists (Marlie AI, Goodcall, Newo) sit in front of the phone number you already have. You forward calls to them and change nothing else. This is the fastest route for most small businesses.
- Phone-system AI receptionists (RingCentral, Nextiva, Quo, CloudTalk) come from business phone providers. They make the most sense if you already use that provider or plan to switch. RingCentral and Nextiva also sell their AI receptionist on its own.
- Build-your-own platforms (Retell AI) give you the raw parts to build an AI receptionist. They cost less per minute but need technical work.
How to Choose the Right AI Receptionist
- If you book jobs or appointments by phone, pick a receptionist that books directly into your calendar. Marlie AI, RingCentral, Nextiva XBert and CloudTalk all do this.
- If you want to keep your current phone provider, choose a standalone option such as Marlie AI, Goodcall or Newo, or RingCentral AIR on its standalone plan.
- If your callers ring back often, Goodcall's per-customer billing can be cheaper than per-minute pricing.
- If you get lots of texts and chats too, look at Nextiva XBert or Newo.
- If you serve callers in many languages, CloudTalk covers the most.
- If you have a developer, Retell AI gives the most control for the lowest per-minute cost.
Conclusion
The right AI receptionist depends on how your business wins work over the phone. If booked appointments drive your revenue, prioritize a tool that schedules directly into your calendar rather than one that only takes messages or sends links.Marlie AI is the strongest choice for most service businesses, with plans from $49/month and direct calendar booking available from the $99 Standard plan. Teams that need advanced call routing should consider RingCentral AI Receptionist, while businesses with in-house developers will get the most flexibility from Retell AI.Most vendors on this list offer a free trial or starting credits. Use that period to place real test calls and confirm the AI receptionist handles your most common requests before you commit to a paid plan.
