Operating your website without Content Management Software (CMS) present can be troublesome. Without a dedicated CMS, the only people who can operate a website are coders and web developers, leaving out content creators and administrators.
Based on published statistics, 34.9% of websites still don’t use a reliable CMS for their business, while WordPress leads the pack with 42.4% using it. Other popular CMS solutions include Shopify, Joomla, and Drupal, with substantially fewer websites using them compared to WordPress.
Depending on whether you run a blog, a B2B company website, or an online storefront, different CMS solutions will be suitable for you. However, using any CMS, in general, can significantly help your business maintain its online presence and with a better overview of its functionality and analytics. Let’s talk about how CMS can help you.
- Centralize your Business’ Content Management
A business’ website is only as respectable as its content. When a cold lead visits your website, they will want to see quality blog posts, informative product pages, and smooth UI design.
These elements are far easier to control and maintain with a CMS powering your website. Performing web design and content updates without a CMS which has its UI is very difficult and requires coding knowledge. Instead, you can install a CMS with built-in content management features and focus on producing good content for your leads.
- Improved In-House Collaboration for your Staff
Using content management software will allow your staff to collaborate more closely than before. Anyone with information on how to log into your website’s backend will be able to contribute to its content and maintenance.
For example, one of your content writers may want to publish a new article and your SEO specialist will want to optimize it soon after. You can use TrustMyPaper to proofread, edit, and format your written articles before putting them up for publishing. When the article is put into the CMS, different employees can look at it, add comments, and make sure that it is up to standards.
- Better Content Publishing and Scheduling
Publishing content ad hoc and without content, a calendar isn’t a good idea. To your customers, it will look sporadic and disorganized. To SEO algorithms, it will appear confusing and suspicious at best. Using a content calendar in tandem with CMS will allow you to have a much better overview of your content publishing going forward.
You may want to publish blog posts on Tuesdays, videos on Thursdays, and news reports on Saturdays. With a CMS solution at your side, organizing such a calendar will become easier to handle, especially if you work in a large team.
- Improved Cybersecurity due to Built-In Security Features
Each CMS has its own set of security protocols and features that are updated constantly. They exist to ensure that whichever website is using the CMS stays as protected from cyberattacks as possible. Using CMS will allow you to avoid issues with spambots, malware intrusions, and viruses among other cybersecurity risks.
Social engineering hacks will be hindered as you will have better control over who can comment and interact with your website and in what manner. Improving your site’s security will allow customers and clients to use it properly and without the risk of their devices being infected on your website.
- Easily Access Website Use Analytics through Its Back-End
Website analytics are an important part of making sure that the right people see the right content on your site. CMS solutions have built-in analytics which can show you how people interact with your site, which devices they use, and how long they stick around.
Jamie Fry, content writer and UX specialist at SupremeDissertations spoke on the topic: “Analytics let us know what works and doesn’t work for our users – it’s what makes creating content long-term a viable option. Without analytics from a reliable CMS, finding out what your leads want is nigh impossible.”
For example, web design articles may be performing very well on your site but graphic design articles aren’t attracting visitors. Knowing which parts of your site are working as intended and which don’t is easy with a CMS – use it to improve your site’s UX.
- Direct Control Over your Website’s Features through Plugins
Without a CMS at your site, you will have to manually code and program different features into your website. This is a time-consuming process riddled with potential errors when it comes to plugin interaction and long-term maintenance.
CMS solutions like WordPress have global communities which work tirelessly on creating and updating different plugins for various purposes. Whether you want to boost your site’s SEO, add online retail store features, or change its visual appearance, it’s quite easy with plugins. Again, these don’t require any coding knowledge on your part and are easy to install and enable if they are compatible with other popular plugins.
- Ability to Reach out to CMS Developers in Case of Issues
Beyond its global user communities, popular CMS solutions also have very active development teams which are happy to offer customer support. In case you run into issues or have feedback to offer, CMS developers will always listen to you and try to help.
This is a far cry from working with a web developer or programmer and counting on their time and goodwill to troubleshoot your website. WordPress is an especially active CMS with a development team that diligently works to improve its security features and add new functionality to its UI.
Wrapping Up (Conclusion)
Regardless of which industry you operate in and at which resource scale, you are bound to find a good use for CMS in your company. The question that remains is which CMS to choose given that there are various choices available. You can always fall back on WordPress as a safe choice, but others specialize in different niches. Find the one best suited to your business model and stick to it.